Media General station switches from NBC to CBS affiliate
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Editor
| 17 January 2016
In a move that will inevitably make waves in the local US TV market, CBS has signed an affiliation agreement with Media General for its station WNCN-TV in Raleigh, North Carolina.
Media General is one of the US’s largest local media companies and operates and services 71 TV stations in 48 markets, along with a digital media business. Its portfolio of broadcast, digital and mobile products reaches nearly a quarter of US TV households and more than two-thirds of the US Internet audience. It is also on the verge of acquisition by the Nexstar Broadcasting Group.
The local CBS affiliate was previously on Capitol Broadcasting’s WRAL-TV. From 29 February, WNCN-TV will officially switch on as a CBS Television Network affiliate, and deliver hit programming such as The Big Bang Theory, all three NCIS series, Elementary, The Good Wife and Supergirl as well as sports programming including the NFL, the NCAA Men’s Basketball Championship and the Masters.
“CBS has been a longstanding and valued partner for many years, and we are pleased to build upon our relationship with a new affiliation in Raleigh,” commented Media General president and chief executive officer Vincent Sadusky. “We are particularly excited about the opportunities this brings to our station and the high-quality network programming that complements our strong local news and unique local content.”
Added Ray Hopkins, CBS president of network distribution: “We are very pleased that Media General recognises the unique value of being an affiliate of the #1 television network,” “This is a great deal for our partners at Media General, and a great deal for CBS. Together, we look forward to serving the viewers we share for years to come.”