In order to survive in this day and age, a business has to make the most of the tools at its disposal. Fortunately, there are many tools available that help you create and run a successful business. Of these tools, arguably the most important are analytic tools. These tools allow you to gain information about your business that is vital to decision making and planning. Understanding what’s happening with your business, how others interact with your business, and the various intelligence analytics associated with your business can help you make strategic choices in how to move forward. Below are some of the most useful analytic tools available to business owners today, all of which are free or very affordable.
Social Media
In this day and age, social media is everything in business. With so many people sharing, liking, and following, it’s hard to be seen as a business without a social media presence. But aside from being a great way to market your business, having a Facebook fan page can also provide you with some great analytic information about your business, its demographic, who is sharing and following you, and other helpful information about your market.
Google Analytics
Google Analytics has long been seen as a nearly indispensable resource for business owners. Not only is it a free tool, but it provides you with all the information you’d ever want to know about your business. The mobile version is only supported by certain programs and operating systems, so some find it inaccessible. But if you need a free tool that can show you exactly where your web traffic is coming from, your demographic, how people navigate through your site, and so on, this is a wonderful tool to start with.
Domo
Domo is a great resource for business owners who wish to obtain analytic information about their business. Many free business intelligence resources from Domo help you to understand your business, including a comprehensive dashboard that allows you to gain information regarding conversion rates, demographics, traffic sources, and more.
Microsoft Excel
If the only thing you know about Excel is that you can make a spreadsheet with it, this tool might not be the best for you in the way of analytics. But for the experienced Excel user, you can use the enhanced functions of newer versions to turn the program into a powerful analytic tool.
Using the above tools to help you make sense of the analytic data pertaining to your business can give you both a broad and in-depth picture of your business, allowing you to make informed decisions about your business, and ensuring that you are aware of the key data pertaining to your business. Real time information and accurate tracking are crucial to your ability to stay afloat in the modern business world.
The post 5 Helpful Analytic Solutions Your Company Needs To Survive appeared first on Sapphire Seo.