SEOUL, KOREA, and BERLIN, GERMANY – November 11, 2014 – Samsung Electronics and SAP SE (NYSE: SAP) today announced initial plans to deliver enterprise mobility solutions for a number of industries; once implemented, the plans are expected to help create an enterprise mobility ecosystem based on Samsung mobile devices. The new ecosystem will be designed to build on the popularity and reach of Samsung’s mobile innovations and the SAP Mobile Platform. The collaboration of the two companies is expected to create new opportunities for developers to build solutions that can leverage the integrated offering from Samsung and SAP on mobile devices and wearables, as well as to leverage joint cloud solutions based on the SAP HANA® Cloud Platform mobile services. Additionally, the plans are anticipated to benefit the retail industry by integrating payments to be made on-to-go, along with helping to shed light on innovative shopping experiences for consumers and retailers alike. This announcement was made at SAP TechEd && d-code, being held November 11 – 13 in Berlin.

“As a market leader in smart devices and solutions, we know how to bridge consumer expectations for what a premium mobile experience should feel like with a readiness for the enterprise environment,” said Seokpil Kim, head of the Global B2B Center at Samsung Electronics. “We’re committed to building a world-class, open and comprehensive enterprise mobility ecosystem and delivering the best-in-class enterprise solutions that combine the strengths of Samsung’s mobile innovations and the SAP Mobile Platform.”

Samsung and SAP Team Plan to Simplify and Secure Mobile Enterprise

The new plans are to add to Samsung’s broad portfolio of devices, wearables and enterprise mobility solutions so users can benefit from SAP Mobile Platform and have more secure and simple integration with SAP’s ecosystem. It is intended that the combination will allow the extension of enterprise applications in a secure intuitive manner to the extended workforce and help provide businesses with shorter time to market, quicker access to revenue streams and improved real-time decision support to executives and the workforce. The parties plan for mobile applications and user experiences to be engineered to help take advantage of Samsung device capabilities, thus aimed at giving a competitive advantage to workforces that use Samsung mobile devices. This approach is expected to help facilitate web and mobile developers to innovate with Samsung and SAP, and the large System Integrators ecosystems of both companies may be enabled to more quickly create vertical solutions that can address the needs of the market and the game-changing opportunities in the Internet of Things (IoT).

“Increasingly, our customers are away from the desk and require a fundamentally new way to interact with the enterprise applications to align with how they work today,” said Steve Lucas, president of SAP’s Platform Solutions Group. “The applications that match the current trends in mobility must work to create a seamless experience as the work modality embraces mobile devices, wearables, Internet of Things and other alternative forms of mobile computing. Through our partnership with Samsung, we are working on plans to offer a premium mobile enterprise experience for customers.”

Enterprise Mobility Solutions for Industries

Samsung and SAP expect to initially focus on key scenarios in vertical markets where the shift towards mobility coupled with emerging IoT user scenarios in the workplace presents the greatest opportunities for the collaboration to bring value to customers. Through these new plans, the parties intend to help unlock multiple new features of existing SAP applications and platforms by coupling them with Samsung’s mobile innovations.


New solutions will be designed to enable innovative shopping experiences by helping provide retail store operators with more immediate access to inventory and product availability data adapted for Samsung’s portfolio of connected devices, including mobile devices, wearables and large format displays

Plans also include for retail sales employees to be able to access customer data and use SAP Precision Marketing solution to help enable one-to-one marketing with their consumers while informing and influencing consumers in real time at the points of sale. Other critical business tasks like accessing customer data, looking up product information and implementing mobile payments are planned to be made available on Samsung mobile devices and wearables for the sales representative while on the retail floor

Oil & Gas

The SAP Work Manager and SAP Field Service mobile apps are available on ruggedized Samsung GALAXY Tab Active, delivering an optimal experience for completing work on-site in the field

The two companies plan to also extend SAP software integration to Samsung wearables to create a hands-free user experience that allows field workers in heavy industries to receive information and respond more quickly and safely to urgent issues with minimal disruption to their work


SAP and Samsung intend to co-develop mobile banking solutions to enable a secure and user-friendly experience for banking and insurance customers

The two companies also plan to co-innovate solutions to deliver smarter banking services and enhance the onsite banking experience for visitors with innovative mobile solutions, printers and large format displays


Samsung and SAP aim to bring the power of analytics from the SAP HANA Cloud Platform to Samsung mobile devices with customized applications for the healthcare industry

The companies also plan to collaborate to enhance personalized healthcare management with solutions designed to provide more secure connections to personal health information stored in the cloud as well as personalized management service options

Samsung and SAP also intend to launch a pilot project aimed at managing chronic disease based on the SAP HANA Cloud Platform

Other key elements of the plans include:

To provide the ability for developers to optimize the SAP Fiori® user experience and SAP Field Service for Samsung’s device portfolio to help deliver world-class user experiences using the unique features of Samsung’s mobile devices, such as S Pen, Multi Window mode, S Voice and Air Gesture

Development of scalable CRM, human capital management (HCM) and ERP solutions on the SAP HANA Cloud Platform, which are expected to help deliver actionable insight and data on Samsung’s mobile devices and wearables

Collaboration on new enterprise applications and solutions through the formation of a planned Joint Innovation Center

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 263,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

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