Design collaboration to launch in 2014.
NEW YORK, November 5, 2013 — Iconic California lifestyle brand Fred Segal®, owned bySANDOW® (sandow.com), will introduce its first-ever designer collaboration with Kravitz Design, Inc. (kravitzdesign.com), called Fred Segal x Kravitz Design. The news was announced today by Adam I. Sandow, Chairman and CEO of SANDOW, and Lenny Kravitz, Kravitz Design’s Founder.
Supporting the launch of this unique collection is MARK STYLER Co. Ltd. (mark-styler.co.jp), who is opening several Fred Segal retail locations in Japan starting in 2014. Fred Segal x Kravitz Design will be sold at Fred Segal stores in Tokyo and Los Angeles, as well as at the Philippe Starck-designed SLS Las Vegas, where Fred Segal will open seven boutiques in 2014. For consumers who cannot visit a Fred Segal location, the collection will be sold online at fredsegal.com.
The Fred Segal x Kravitz Design collection, launching in 2014, will feature at least 10 stylish items for men and women, including:
Fashion Accessories
Clothing
Travel Accessories
A limited edition motorcycle
Each item will be custom-designed by Kravitz Design as envisioned by Lenny Kravitz. Prices will range from $100 to $100,000 (for the limited edition motorcycle).
“When we thought about launching Fred Segal’s first designer collaboration in over 50 years, we approached Lenny and his team at Kravitz Design,” said Sandow. “With his L.A. roots, sense of style and impeccable eye for design, Lenny really understands the Fred Segal brand and aesthetic. He was the perfect partner for our inaugural exclusive collection and the products he¹s designing are going to be must-haves.”
The Fred Segal partnership also marks the first collaboration Kravitz Design has done with a retailer, one that has special significance to the company’s founder. “I grew up shopping at Fred Segal and have always felt connected to the brand and what it stands for — a vibe of laid-back luxury that resonates far beyond Los Angeles,” added Kravitz. “I’m thrilled to be introducing this collection in Fred Segal stores worldwide.”
The deal between Fred Segal and Kravitz Design was brokered by Culture + Commerce, a SANDOW company and design management agency that represents both brands.
“Spearheaded by Lenny’s vision, Kravitz Design has done many exciting projects — from luxury hotel design to reinventing Starck’s classic Kartell Mademoiselle chair — but this is the first time they’ve ever created a line of fashion and lifestyle products for a retailer,” said Michele Caniato, President of Culture + Commerce. “With a shared pulse on the latest trends and a background in California style, putting Kravitz and Fred Segal together was a natural connection.”
Founded in 1961, Fred Segal is rooted in Hollywood culture and is the style destination for everyone from celebrities and rock stars to royalty and locals alike. The retail icon is famously known for discovering and launching some of the hottest brands in beauty and apparel. Since being acquired by SANDOW in 2012, Fred Segal has opened a 2,200-square foot location at the new, state-of-the-art international terminal at LAX, its first outside of the two original Los Angeles stores. In the works are branded products, e-commerce and lifestyle destinations around the world, starting with Tokyo in fall 2014.
About SANDOW®/Culture + Commerce™
Founded in 2003 by visionary entrepreneur Adam I. Sandow, SANDOW® is more than just a media company, building brands and businesses that offer interactive experiences across print, digital, retail, licensing, consulting and events. We create high-quality products and services—driven by innovation and good design—that are custom-tailored to consumer and professional audiences in the luxury, design and beauty categories. With offices around the world, SANDOW’s diverse portfolio includes Culture + Commerce, Curator/, Fred Segal, Interior Design, Luxe Interiors + Design, Material ConneXion, NewBeauty, spalook.com, ThinkLab and Worth. The company’s global headquarters are in New York City’s iconic Time & Life Building, with corporate headquarters in South Florida.
Culture + Commerce™ (culturecommerce.com), which oversees all licensing for Fred Segal worldwide, is the world’s most strategic design consultancy firm, representing some of the world’s leading designers including Dror Benshetrit, Yves Behar, Milton Glaser, Sami Hayek, Piero Lissoni, Paola Navone, Matthew Rolston, Philippe Starck, Marcel Wanders, Kravitz Design, MIO, HOK Product Design, Maya Romanoff, Lualdi, Molteni and COSMIT. The company has developed profitable projects in a wide range of industries—from consumer products and housewares to furniture and hospitality—for companies such as Microsoft, PUMA, Target, MAC, Rosenthal, Alessi, Cappellini, Poltrona Frau, SBE Entertainment, and the Morgans Hotel Group, among others.
About Fred Segal®
For more than 50 years and three generations, Fred Segal® has been an iconic shopping destination known internationally for curating the hippest merchandise and introducing the world to powerhouse cosmetic and fashion brands. From its early days as the pioneer of designer jeans to its current status as an emporium for leading and emerging designers, this one-of-a-kind retail brand has maintained an international following and become a pop culture icon. With three Los Angeles locations, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike with its highly curated selection of merchandise that varies from designer shoes and bags, to jeans and tees. Fred Segal will open in Tokyo and Las Vegas in fall 2014.
About Kravitz Design, Inc.
Kravitz Design (KDI) was founded by Renaissance man and legendary music icon Lenny Kravitz. Focusing on residential, commercial, product conception and design, the company’s team encompasses a diverse group of creative professionals that have executed a variety of projects throughout the world. KDI touts a portfolio of noteworthy ventures, with a range that includes chandeliers for Swarovski’s Crystal Palace Collection, suites at the SLS Hotel Miami Beach and a two story penthouse recording studio at the Setai Hotel and Residences. Most recently KDI undertook the creative vision for the downtown Miami, FL. 47-story bay front condominium project Paramount Bay, as well as a collection of ceramic tiles for Lea Ceramiche, the re-interpretation of Philippe Starck’s Mademoiselle chair for Kartell and the set for The Queen Latifah Show. www.kravitzdesign.com
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