2013-09-11

LOVE CUPCAKE CAFÉ CELEBRATES 65,000TH CUPCAKE MILESTONE

From home-based business to an inviting, new retail location, Love Cupcake Café celebrates 65,000 cupcakes sold with a nonprofit donation.

As summer fades away, Love Cupcake Café, the first cupcake café in the South Bay region, invites locals to celebrate its 65,000th cupcake sold on Thursday, Sept. 26, 2013. Love Cupcake Café, an artisan cupcake parlor, will be giving away 100 mini cupcakes and donating a portion of the day’s proceeds to StandUp For Kids San Diego as a ‘thank you’ to San Diego community members.

First-time business owners, Hortenssia and Juan Zatarain, opened Love Cupcake Café to offer South Bay residents an assortment of cupcake creations and beverages. Traditional Mexican hot chocolate and Daymar Coffee, from local, artisan coffee roasters, are also part of the menu.

”We are thrilled to be the first deluxe cupcake shop in the South Bay region,” said Hortenssia Zatarain, owner and founder of Love Cupcake Café. “We couldn’t have launched our business without the support we have received from family, friends and the South Bay community.”

In 2011, Hortenssia, lost a six-figure career to a struggling economy, and like one too many Americans, was left with many challenges to make ends meet. During endless days at home, Hortenssia would use her spare time baking for her husband and his coworkers. A delight for the palate, Hortenssia’s baking resulted in a home-based business, which encouraged the Zatarains to look into opening a location in the Chula Vista community.

However, the Zatarain family soon found that banks were not interested in lending to a cupcake parlor venture, led by first time business owners, despite good credit. Instead, friends and family joined together for an investment round. The Zatarain family caught a break when the new Chula Vista, Calif. development, Shea Homes, decided to take a chance after a visit to Hortenssia’s kitchen.

Soon after, Hortenssia enrolled in courses under the mentorship of pastry chef Maria Gonzales to polish her baking skills. Gonzales is best known for her triumph in local baking competitions and bringing the elements of art and design that are needed to compete against the very best.

After receiving much needed community support, Hortenssia and Juan Zatarain uphold the importance of community and family, incorporating this value into Love Cupcake Café’s purpose and practice. In August 2013, LOVE Cupcake donated welcoming cupcakes for the Eastlake Little League Champions and other donations to local organizations such as Mater Dei High School. Love Cupcake Café continues to make donations to local organization on a monthly basis.

Located at 2110 Birch Road, #105 in Chula Vista, California, Love Cupcake Café is open seven days a week on Monday through Saturday from 10 a.m. to 9 p.m. and Sundays from 10 a.m. to 8 p.m.

About Love Cupcake Café

Hortenssia and Juan Zatarain founded Love Cupcake Café in May 2013 in Chula Vista’s Eastlake community in south San Diego County. Hortenssia believes that good cupcakes should always be made from scratch and would never add anything neither artificial nor unnecessary. Every batch is made from scratch to ensure every bite is always fresh and delicious.

The name, Love Cupcake Café is derived from the challenges that were overcome through love and support from family and community members. The yellow logo and signature Lemon-Chino cupcake was inspired from Hortenssia’s grandfather who drove a yellow taxi and was Hortenssia’s biggest fan.

Love Cupcake Café offers a 10 percent military and law enforcement discount year round. For more information about Love Cupcake Café visit Facebook.com/LoveCupcakeCafe or call 619-271-5683.

*Courtesy information

Show more