RAM Trucks has announced their new partnership with
Mossy Oak, an outdoors clothing design and marketing company. Together the two
brands will target outdoorsmen in the United States, and RAM will sponsor
several television shows.
The shows RAM will sponsor are on the Outdoor
Channel and the Pursuit Channel. Program titles include Hunting in
the Country, The Obsession Revealed,
Fist Full of Dirt, Turkey Thugs,
Quality Whitetails Television, and Mossy Oak
Classics.
This new partnership isn't surprising to Sam Leman
Chrysler-Jeep-Dodge of Peoria. After all, RAM Trucks are very rugged. Fred
Diaz, President and CEO of the RAM Truck Brand explains the partnership logic
stating, "Most of our RAM Truck owners proudly participate in hunting and
fishing. Not only can we speak directly to their passions through these
television programs, but we also demonstrate our commitment to the outdoors and
outdoor enthusiasts."1
In addition to television sponsorships, RAM Trucks
and Mopar are working with Mossy Oak to create new merchandise, accessories and
product features that appeal to truck-driving outdoorsmen.
Are you an outdoor enthusiast looking for a
new RAM
truck to fit your lifestyle? Take a look at our RAM
inventory online or stop by our Peoria RAM dealership today. Our sales staff is
happy to answer any of your questions and set you up with a test drive.
Source:
1http://www.ammoland.com/2010/06/mossy-oak-announces-ram-truck-partnership/#ixzz2XRfNIb5a