The fashion and beauty industry constantly target women with a lot of choices for pampering and grooming products. It seems that somewhere along the way male consumers have been neglected, if not altogether forgotten. That’s why Scott Blaine Hoffman created Luxury Barber, an online boutique which offers a variety of men’s grooming products.
Earlier this year Hoffman founded the online boutique which offers a variety of men’s grooming products, as a division of Web Ventures Group; a larger company that has been operating for the past seven years.
“Currently women have more options because that demand has been around for a long time,” said Hoffman. “But that’s quickly changing as men are becoming more self-aware and starting to demand more variety and better products.”
Hoffman wanted to take Luxury Barber one step further and recently kick started a $30-a-month subscription box program for clients. By subscribing to the Luxury Barber Box, men can get their hands on a sampling of 9 different products which can include shaving creams, after shave, anti-aging products, hair styling pomades and hair loss shampoos. In addition to the samples, every box will also feature 1 full size product.
The items sent out to Luxury Barber’s subscribers are carefully curated by Hoffman and his staff and customer service is handled in house.
“Men are starting to really dedicate a lot of time and effort into how they look and feel,” said Hoffman. “Luxury Barber was created to serve as a one-stop shop for men to find the products that they want and need.”
The 43-year-old businessman began his career in internet development but recently transitioned into the product development and distribution field. He noticed a major increase in the demand for high quality men’s products over the past few years, and realized that there was a supply void and rushed to fill it.