Beach Blonde from John Frieda is back! After ten years of fans begging for the return of the brand’s cult-favorite sea salt spray, which was discontinued in the early 2000s, the Beach Blonde collection is back on the market.
Today, perfectly undone, beach-inspired looks have become a must-have, year-round style staple. So to once again empower fans with the essential prep and style regimen they demand to create on-trend ocean effects, John Frieda Hair Care introduced the revamped Beach Blonde Collection at an exclusive event hosted by quintessential California blonde, Lauren Conrad.
For one night only media personalities, social media influencers, and A-list stars enjoyed the ultimate beach party. Inside, guests were instantly transported to a warm oasis as the intoxicating summery scent of the Beach Blonde Collection immersed their senses. Attendees relaxed in boho-chic private cabanas complete with beach loungers and towels while enjoying summer themed cocktails and lobster rolls served from a food truck.
Guests received an all-access pass to escape the winter doldrums and enjoyed exclusive styling stations featuring the John Frieda® Beach Blonde™ line, posed on the “red carpet” indoor boardwalk, and danced and played lawn games to the sounds of top DJ, Jilly Hendrix. A custom made sand sculpture served as memorable backdrop, as guests posted photos using the #BeachBlonde hashtag, and uploaded GIFs of their new beachy hair styles from the custom photo booth.
Photos of the event can be seen by searching for #BeachBlonde on Twitter and Instagram. And make sure to stay tuned to the John Frieda® Hair Care and Lauren Conrad social media platforms to discover exclusive “how to” videos from Lauren Conrad at JohnFrieda.com/BeachBlonde, detailing how to recreate her iconic beachy blonde looks.