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Using Twitter to Search for Jobs. Using Twitter to search for jobs is a good option for people in many professions.  Social media is growing at a rate of knots and isn’t to be ignored.  Whilst Linkedin is the obvious choice of social media platform...

I remember the global recession of 2009. I’d ditched my full-time PR job to go freelance, had won my first clients and everything seemed to be going superbly well. Then, when the economy hit rock bottom, I lost all my business overnight. It was the worst...

Image source: pixabay.com Meaning In normal language you can say PR or Public Relations is a technique though which the companies, the organizations and an individual interact with in media. Public relations specialist interacts or talks to the target...

“Any publicity is good publicity!” is an old and famous saying in the business sector. Its significance though is not too applicable any more. Today, companies look out and struggle to maintain a consistently positive word of mouth, a strong image and...

The rapid growth of content marketing is increasing demand for PR professionals. As a result, many are asking what skills they need to capitalize on this industry trend. For those of you that are unfamiliar, content marketing is the process of generating...