It's that time of the year again folks! This season we've found a magnanimous rise of the latest social media use for a variety of creative marketing campaigns. You have seen our Top Powerful Social Media Campaigns of 2013 list, and although we skipped a beat a year ago, we bring you this year's most creative and impactful social media marketing campaign.
Without further ado, here 's our Top Ten Influential Social Media Campaigns of 2015!
1. Squatty Potty
Thanks to an adorable unicorn, a colorful advertising video, and an exceptionally creative (or odd, take your pick) theory, there's a pretty high chance you may not every need to eat soft serve ice cream again -- arguably not that high of a cost to pay for healthier bowel movements? Ha!
Squatty Potty shot up our most powerful marketing campaigns list of this year with one o' those utterly baffling, definitely head-scratching, somewhere in between disgusting and amazing (or brilliantly disgusting) memorable advertising videos.
With over 10 million viewpoints since it found about two months past, this super sense that was viral catapulted the merchandise to #1 Best Seller in Amazon's Toilet Training Potties & Seats group. Given that ain't a sh---y (badum).
One of the biggest disabled in advertisements and marketing hygiene-related products is the awkwardness of needing to discuss its use. On one hand, you want to maintain the attention of your audience without turning them away from tuning in, and on the other hand you have to, well... erm... market your product. The video is odd for sure, but it absolutely was undeniably pure genius.
By using a comical plus a non-confrontational approach, the video enabled the company to talk to its audience about a not so "palatable" topic, if you will. Who knew you can beat difficult, by being even more... Well, awkward.
2. Save the Children's #HelpIsComing
Save The Children created one of the strongest social media marketing campaigns of the entire year. In 2014, Save The Children lugged our heartstrings with among the most powerful PSAs in recent years using the minute as well as a half long "Most Shocking Second A Day" video that launched in the wake of the 3rd anniversary of the Syrian Civil War.
Now, I'm pretty sure you recall this video (seen above). Apart from some airtime, the video blew up on social media garnering over and 51,000,000 counting.
The organization is famous for its remarkable tactic -- reframing the situation in a Western light, empowering viewers to empathize in a deeper level and delivered a riveting strike with a touching closing line: "Just because it isn't occurring here does not mean it isn't happening."
The well meaning organization's excellent use of creative sway marketing campaigns behind continued this year to make waves on social media. Using the hashtag #helpisontheway, Save the Children used persuasive content amplified on social media to get attention their cause. The organization used interviews with child refugees along with the help of artists like Crowded House and Benedict Cumberbatch to inspire people to give via a text campaign.
The Crowded House single "Help is Coming" was offered as a free downloadable piece from iTunes. Influential figures such as Nigella Lawson, Thom Yorke of Radiohead, Ellie Coldplay and Goulding took part and discussed the effort via Twitter and Facebook. Because the effort started in September of this year, Google Trends signals that searches for both "Syria" and the phrase "help is coming" have soared magnanimously, landing the powerful-hearted nonprofit on our list.
3. Before I Die
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Before I die is a participatory public art project that took a life of its own and garnered quite a lot of interest this season from its humble beginnings on originator Candy Chang's project on the shabby wall of an abandoned house in New Orleans.
After losing a dear loved one, Chang took to art to restore her perspective and find consolation together with the aid of her neighbors. Covering the dilapidated house with chalkboard paint, Chang stenciled in the line "Before I die I need to _______" and made some chalk for passers by.
Before the wall was filled with answers, garnering worldwide attention nearly instantaneously with shared pictures.
This season, 1000 Before I Die walls have now been created in over 70 nations, including Iraq, China, Brazil, Kazakhstan, and South Africa. This influential campaign broke the taboo of discussing it in social media and studying death. This is a celebration of life that gets us all stop and look at what exactly that really matter to us.
4. Epic Estonia
Ah yes, Estonia. Now let's be honest (and no offense to our good Estonian buddies, we love ya!), most people don't understand anything about Estonia and probably do not know where it's on the map. When your task is to advertise travel to your country many people aren't acquainted with, you've to be really extremely creative to be successful.
Enter, Epic Estonia! Unlike the normal bureaucratic traveling ministry strategy, when Estonia's journey ministry wanted to increase tourism, they just took to social media and let the millennials do the talking (and the SnapChatting, along with the blogging, and the Instagramming as well as the Facebooking, you name it) - FANTASTIC.
In a set of 90 brief and catchy videos labeled #EpicEstonia, they showcased everything from scuba diving in an underwater penitentiary to stunning rooftop tours given by a place chimney sweep. Each video ran around 30 seconds and is presented in a playlist, making it simple for those dreaming about exotic travel to go into virtual free fall.
This effort had all the makings of a good-followed traveling site, including websites predicated on real experiences, real and good quality images a memorable hashtag, as well as videos, as well as a nifty Instagram and Tumblr like web site meet.
We only have one thing to say -- Beloved Estonians after clicking away in the Epic Estonia world, your traveling ministry is amazing as well as your nation is amazing.
Now ain't that a job well done? I believe so!
Social Media ROI
5. GoPro's Skateboarding Cat
One of the most and greatest transcendant rule of the web is this:
"When in doubt, C-A-T."
Cats come in every corner of the web -- whatnot and lurking about, plotting world domination. You can even claim that the material of the net itself is perhaps made by cats. And this, my friends, is the precise thought that must have went through GoPro's marketing genius in a brainstorming conference room someplace (I think lol if not, I am certain it is close to this).
GoPro exploited some feline allure and fur ball cuteness to attract the public (either that or their buyer parts are made up of mostly cat ladies). And gents and ladies, it proved to be an absolute success. The consumer-created video earned higher engagement than any other GoPro offering this season on Instagram. Now whether this is a success for GoPro or for Because, much such as the writer himself, recent reports of the death of e-mail have been greatly exaggerated, were he alive today, Mark Twain would probably have a soft spot for email. ? We'll never understand.
6. Burberry's Snapchat Pre-Show
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Who enjoys spoilers? I do. Yes, my friends, I really truly do. Now whilst my friends were busy shutting me up from ruining the next chapters of Game of Thrones (read the novels people), Burberry's excellent marketing strategy was being crafted around an inherent human nature -- fascination.
While most brands (and myself) work damn hard to keep from spilling spoilers on social networking, Burberry took the contrary attack and got a good deal of compliments for this.
The trendy company shared their entire spring and summer line before the London Fashion Week launching on Snapchat a day and happily took to the digital world. SAY WHAT?
Just once I was getting in trouble for attempting to spoil a publication, Burberry was strikin' gold spoiling their London Fashion Week runway stone utilizing the hashtag #LFW. Sure enough, the sudden and influential social media marketing effort generated buzz among the all important Millennial crowd, beyond truly being a trend titan, setting them apart as innovators.
7. The South American Holiday of Expedia
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It is safe to say that visual imagery and the travel industry go hand in hand. With over 400 million Instagram users that were active, Expedia have much success and established a competition effort on the social media platform.
Hosting competitions on social media is a terrific marketing strategy to generate enormous amounts of user-generated content. A contest ran offering a vacation to Rio de Janeiro using graphics that were wonderful to pique the interest of Instagrammers. The social media campaign did not disappoint. The journey photographs evoked a sense of experience resulting in the campaign's whopping 999 score in participation on the platform of Unmetric and delight.
8. Buzzfeed's Tasty
Launched July of the year, the recipe publisher that was creative and spunky societal , Tasty has managed to obtain over every video they have posted. Facebook followers and millions of viewpoints for 14,000,000 WOW. Now that is actually powerful social media marketing effort and a badass.
Tatsy is the brainchild Buzzfeed, of social campaign wiz. Tasty's societal pages features Buzzfeed's brief videos of recipe hacks and suits the typical attention span of social websites frequenters.
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9. Exploding Kittens
Exploding Kittens is a tabletop game, created with a dream team that included cartoonist Matthew Inman of the Oatmeal and game designers Elan Lee and Shane Small, blew away all previous Kickstarting records.
The campaign astoundingly funded itself fully on its first day and is still the #1 most-funded game as well as the most -backed Kickstarter undertaking ever.
The secret behind the fast-financing and far-reaching success lies in the bizarre, partly obscene, but whimsical and entertaining is their art posted on social media, re-shared far and wide by fans of online comic strip The Oatmeal.
It might only be from a preceding viral attempt on the section of one of its originators, in case the visuals from Exploding Kittens looks familiar. The artist responded with a $20K challenge to raise cash for a cancer charity when The Oatmeal endangered having an high-priced frivolous suit. Audiences reacted to the tune of $211,223.04.
10. Presidential Hopefuls On Social Media
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Picture by: Intermarkets.net
Yep! How do we not put this. Political campaigns on social media was on fire this season. Because of an upcoming and want I say, the social media and also heated, Presidential election informed majorities, politicians have commandeered social media stations.
With over 88% of Millennials use Facebook
And social media as primary sources
It could simply be unwise for the political
world to discount social media.
Subject is next on my list so stay tuned to our website, although now I am not gonna say any more on this!
While it's still a fact that you just can't drive a post to go viral, there are tons of creative processes you can research to make your social places way more powerful and considerably more convincing. Take the nice items from these brands next year, and That I'll hopefully see you on this list! Peace!