The week of the awards evening has finally arrived, and we are so excited to be attending The Boomarks again this year! An IAB SA initiative, The Bookmarks celebrate their 7th year in 2015. Coincidentally, they will also form part of the 1st annual IAB Digital Summit on the 19th of February this year.
Mike Beukes, Creative Director at Saatchi & Saatchi Synergize, has high hopes for us this year.
“We’re over the moon about the performance of the agency so far in the Bookmarks. It’s a tough line up of great work this year, but after a successful Loeries and a fair spread of work to make finalists, the team deserve to feel bullish. What I find most inspirational is the number of people that we work alongside every day who have been nominated in the individual awards. It’s going to be a great night. Hopefully including many, many celebratory tequilas.”
Digital Strategist, Christopher Cannoo, also believes that the opportunity to be nominated again this year is huge. “In an ever expanding Digital Market, where clients are gravitating more towards a full-service agency to assist them in their respective pursuits, we feel that like our own clients, the ability to find us and be recognised for the services we can offer is naturally of extreme importance. Being recognised for the quality of work our agency has produced on such a renowned stage allows our agency to gain vast natural visibility in the market that we may otherwise struggle to accumulate through our own efforts over time.”
Chris has also been shortlisted for an individual award for Best Young Gun, “We’re all very excited about our positioning on the shortlists thus far – we’ve done very well, and we’ve reached these goals as a team. Furthermore, having Victoria, Myka and myself shortlisted in the Young Gun category just goes to show the level of intrinsic motivation and passion shown by the younger members of our team and my own colleagues. With Andre being shortlisted as Best Search Marketer and Estelle for Best Client Service, this is a well-deserved acknowledgement of their ability to lead within the team and mould the talented staff at Saatchi & Saatchi Synergize. I’m proud of each and every one of us and what we’ve achieved.”
Our Head of Analytics, Victoria Smith has also been nominated for Best Young Gun.
“To be nominated is a wonderful feeling, especially because Analytics is increasingly becoming a major player in the world of digital. It’s really exciting to be in the company of other talented nominees who are helping champion a new age in digital media. In these past two years as a digital analyst, and after an extended visit to San Francisco to visit the offices of Google, I’m increasingly seeing the incredible power Google Analytics has in transforming the fortunes of businesses big and small. Brands are afforded more power than ever before in measuring how customers are interacting with their brand. It’s my job to unpack this data and present it coherently, and this is both a challenge and one of the greatest joys of the job.”
We are also extremely proud of our Client Services team again this year. Account Director, Estelle Visser has been nominated in this category.
“Whenever I look at award programs I think about how amazing it must feel to be nominated for something, but never thought this would happen to me. At the time, the whole office knew before me as I was out at a client and the next moment got a message from my colleagues congratulating me. The whole experience is just amazing, from getting the news to deciding what to wear on the evening and celebrating the good news with my Saatchi & Saatchi Synergize family!”
Well wishes to our entire team! We have no doubt that there will be many reasons to celebrate this weekend.
CORE AWARDS
Websites/microsites/mobisites: Chas Everitt Website
Media Plan: #ProjectTrapped
Search Marketing: Chas Everitt Search Campaign
Use of User Generated Content: #ProjectTrapped
Integrated Multi-Platform Campaign: #ProjectTrapped
INDIVIDUAL AWARDS
Best Young Gun: Christopher Cannoo
Best Young Gun: Myka Hecht-Wendt
Best Young Gun: Victoria Smith
Best Search Marketer: Andre Wilkinson
Best Client Service: Estelle Visser