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Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement. So said Heather...

As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete...

Despite the growing concern over content shock and sponsored posts, plenty of businesses and digital marketing agencies are investing big on content marketing. According to the 2016 B2C North America Content Marketing report from Content Marketing Institute...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...

CYNOPSISDIGITAL 03.11.15 Good morning. It’s Wednesday March 11, 2015, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS YouTube celeb Grace Helbig (two million subscribers) will make her E! debut on April 3 and every following...