Positioning yourself from competitive market, building great content, approaching a webmaster for a link– these things don’t happen in the blink of an eye. But I’ve established an excellent way to work on link building campaigns that takes less time to get more traffic.
Getting links from university websites like .edu are always helpful and will in-turn improve the relevance and authority of your website. And I have come up with Student blog and alumni page of University and College for building a link. These student apprehensive young minds are jumping for work experience, and link building is a relatively simple task for them where their success can be easily measured as you give them a head start in the marketing industry.
As we know, University students are Internet savvy, decent writers, and cheap in comparison to other link-building companies and consultants out there in market. The saying “you get what you pay for” does spring to mind, but they aren’t hard to train – they’re used to learning new material. It’s important to note that especially in this economy, university students are having a harder time finding work experience – which can work to our link-building agenda’s advantage.
All the tactics I’ve implied here includes 3 important part by saying “Gathering Prospects”, “Pithing Reason” & “Adding Value”
1.Reach out to Student Blog, Club and Organization
As we know many university offering student to create a blog on official website (.edu domain). Therefore, we can ask university/college students to create a student blog on their school’s .edu domain (which many universities offer) and post content with link back to your site. Or if they already have a blog then just ask them to post our article on the same with link.
Image credit: ditchthattextbook.com
Gathering Prospects
Reddit: Reddit’s user base is teeming with college students. And the site has a little-known “redditors for hire” section that’s surprisingly active.
I am looking for a current US Based University student to a.) Create a blog on their schools domain, .edu or any else and b.)Post an article with a link back my client site. I will pay some bucks per post. Get in touch with me via PM if interested
By manual search using following operators.
site:edu inurl:student association
[Assignment] inurl:blog intitle:student
[Classroom network] inurl:blog intitle:student
site:edu “healthcare ” “student blogs”
You can also find student club and organization by below search commend
site:edu “student keyword club”
site:edu “student groups” + “keyword”
site:edu “student organizations” + “keyword”
Many universities offering “Job Board” on their university website like this where you can post your requirement and this will allow you directly engage with student.
Pitching Reason
Build a link for your company on their blog/site.
Share relevant knowledge which can be helpful for the student.
Increase root within student network.
Adding Value
Pay some money that can be used by student for their daily expenses.
The student will get more traffic on their site by continues update and also their presence will be strong in the world of internet.
It will help them to get a job and also they can show it to the employer.
2.Leverage Social Network
As we know people are much crazy about social media and specially student use social media for their personal engagement and also communicate with family, friend and class fellow. So this can be a good opportunity to gather a valuable link or build brand awareness for your website.
Image credit:geniusrecruiter.com
Gathering Prospects
Monitor & Engage with university official Facebook, Twitter, YouTube page and find out the opportunity where student have problem in finding solution from these pages/university.
Follow, join student community, groups & pages on social media and offer them those things which were not provided by university like; assignment tips, new happening, technology updates etc.
You can use few advance search commend on Google search to find successful posts on Facebook and Tumblr or other social Media channels.
i.e[niche topic] site:facebook.com inurl: /post/
[Niche topic] site:linkedin.com inurl:/post/
[Niche topic] site:tumblr.com inurl:/post
You can find student problem or need on twitter by Advance search commend.
i.e. https://twitter.com/search-advanced
Pitching Reason
Ask them to credit us for providing help. Credit can be in terms of back Links on their website/blog or project.
Can mushroom your voice within group/friends or junior. It’s kind of mouth publicity.
Adding Value
Our motto is to provide best answer and resources for required services. Or fulfill their requirement.
Share best resource and content to solve student problem.
Give them right path and motivate to follow that path.
3.Leverage Alumni Network
Snagging alma mater news links for your in-house experts (Alumni) is probably one of the easiest .edu links building tactics. As we know alumni have best news and knowledge about university or college.
Image credit: alumni.byu.edu
Gathering Prospects
Find out list of schools where your experts studied.
Get in touch with their alumni association.
Note: typically there’s one at the university level (for all former students), and potentially one at the “school-level” for an alumnus of a particular discipline;
i.e. the school of humanities or the nursing school, etc…
Inform them, all of the amazing things your company gurus been doing since graduating so that they can update these news on their pages/blog.
You can use generic search commend to find or submit news about Alumni. This is how university display alumni profile on their university page. They’ve not only set up a profile but also mentioned their business name with link on site.i.e.
site:edu “submit* alumni news”
site:edu “alumni profiles”
site:edu “alumni profile”
site:edu “alumni record”
Pitching Reason
You can only get /ask them to place our shared link on their profile, like, share, tweet etc…
Build personal relationship with university/college and brand awareness for the company.
Adding Value
Share past experience with college, colleague and professor.
Share corporate experience to current students.
Offer job to current student.
Can be on board for suggestion/advice etc.
4.Prepare long tail resource content, video and text for student
As we know that student that whenever a student needs solutions first and foremost they go to the internet and search particular topic, image, video or resources. We can store sample of these long tail content on various sites like Slideshare, box.com, YouTube etc.
Image credit: strategicbit.com
Gathering Prospects
You can find student requirement on social media, forum, and portal, Q & A sites. Make list of these sites and then you can target them manual or on the website itself.
You can re-check if student/people already using your content, image. And ask them to give you credit as a backlink or create awareness within a group. You can search your used image by using Google Image Search or by Reverse Image Finder.
Pitching Reason
Get traffic and create brand awareness
The student should give credit to creator of these sites or resources
Maximum student will know about the client and they can trust for buying the things.
Adding Value
The student can easily find their required items or resources
If a resource is good then they will get better marks
5.University Resource Page
Most universities have resource pages where they link to websites that are helpful to students and faculty. You can also approach them to list your webpage on university website.
Image credit: hpmislibrary.com
Gathering Prospects
You can discover a many link opportunities on housing and residence life FAQ pages for students. Additionally student may need accommodation, insurance, TV, food while moving to new place. Therefore many Universities have set up their own Resource page on university website. You can target them by asking your service offering and make sure that student should be benefited from your service.
You can search by following advance search commend
site:edu “your keyword”
site:edu “your keyword” + “resources”
site:edu “your keyword” + inurl:links
site:edu “your keyword” + “other sites”
inurl:helpful-links site:edu
Pitching Reason
Provide fruitful resource to student and faculty
To create brand awareness within student and faculty network.
Obviously you will be pitching them to get a link from listed website.
Adding Value
You can offer free resources, study materials to student and assistant professor.
You can offer especial discounts, organize events etc.
6.Sponsor Webinar, Workshop, Event or Scholarship
The need to find help to fund education for students is in high demand. Arranging webinar or workshop or event on specific topic could help you to build link from university webinar or new announcement page. Another way is offering a scholarship for students and having the listing added to scholarship pages on .edu sites.
Gathering Prospects
List out number colleges/university in your area and approach them by email, call.
You can search university/college group on social media and outreach them
You can use few search operators
i.e.site:edu inurl:visiting faculty
site:edu inurl:webinar
site:edu inurl:workshop
site:edu inurl:event intitle:student
[Niche] inurl:webinar intitle:student
site:edu inurl:scholarship
Pitching Reason
To get link on their website
Brand awareness, knowledge sharing
Adding value
Provide best knowledge
Sponsor workshop if possible
Provide free sample, study guide etc.
7. Create YouTube video and promote on .edu high authority domain
Gathering Prospects
We can make YouTube video which especially for students or interesting subject related to student.
You can find relevant prospect by search operator like;
[Marriage advice] site: youtube.com inurl: /video/ or manual search on YouTube.
Pitching Reason
Now, many of .edu high domain organization they will not accept your business website link so in that case you can use YouTube video and share that link on that domain. They accept YouTube video URL, so this way you can get the traffic from reference site to your website.
Adding Value
Student blog allow YouTube video link
If video is interesting or useful then share on social site by students
Get more sharing and viewers
YouTube video gets backlinks from high domain authority .edu site with dofollow backlink
Rank on Google
Source: http://www.orseep.com/blog/7-tactics-to-earn-links-through-students-universities/