Latest Update: Updated statistics for October 2013
Read Full Post Online: http://www.runningcalendar.com.au/advertising/
There are up to 6 300x250px advertising slots on the Australian Running Calendar website in the right column, which appear on all pages of this website.
Overview
The Australian Running Calendar features the most comprehensive list of running events throughout Australia, with regularly updated event listings. Rather than wait for event directors to submit their events, we pro-actively find events and keep our listings up to date by monitoring event websites for changes. This makes it the best resource for runners looking for upcoming events.
History
The website was launched in March 2012, following the same successful formula used on the New Zealand Running Calendar website.
It website was created and continues to be maintained by Chris Hope, a website programmer and ultra distance runner. Chris lives in Auckland, New Zealand and is responsible for all aspects of the website: programming, maintaining listings, marketing, and selling advertising.
Statistical data below is from Google Analytics
Followers and subscribers as at October 1st 2013
Facebook: 3,085
Twitter: 305
Weekly email: 596
Visitor information - November 2013
Visits: 81,302
Unique visitors: 59,384
Page views: 217,660
Page views/visit: 2.68
Visitor information - September 2013
Visits: 73,803
Unique visitors: 54,018
Page views: 191,304
Page views/visit: 2.59
Visitor information - August 2013
Visits: 94,089
Unique visitors: 71,250
Page views: 216,704
Page views/visit: 2.30
There was a huge spike in traffic in August due to people searching Google for the Perth City to Surf event and ending up on the Running Calendar website.
Advertising with the Australian Running Calendar
There are 6 ad spots available which appear on the right side of every page of the website. The ads appear in random order on each page load.
Currently the layout of the website is the same for both mobile devices and desktop browsers, although this will change later this year when a mobile optimized version of the website becomes available. Ad formats will remain the same for both versions, although the layout of ads in the content is still to be determined for mobile.
Pricing and payment
Ads are AU$11 per day, payable by credit card (Visa, MasterCard, Amex) or wire transfer.
The current minimum purchase is 3 weeks, but any timeframe beyond that is acceptable, e.g. a calendar month.
The Australian Running Calendar is owned by iSavvy Ltd, a New Zealand company. Ad orders by New Zealand companies will be billed in New Zealand dollars and GST applied on top. There is no tax payable for orders from other countries.
Ad specifications
Dimensions: 300x250 (i.e. 300 wide by 250 height)
File size limit: 60kb
Format: PNG, JPG or GIF (no Flash)
Animations: Animations are acceptable in GIF format, within the file size limit
Availability
November is now fully booked. There is space available from December.
Competitions
We also run competitions for product and event entries. There is no charge for us running a competition on your behalf. Competitions run for 2 weeks from a Monday to a Sunday with three mentions in our weekly email newsletter, on Facebook and Twitter over that time to announce the competition, remind people to enter, and to announce the winners.
More information and contact details
If you are interested in advertising on the Australian Running Calendar, or have any questions, please send an email to chris@runningcalendar.com.au or call +64 9 522-9531