Rule 5 scooped the coveted award for Best Use of Social at the Big Chip Awards in Manchester last night (3 July 2014). The winning campaign was the communications programme that Rule 5 delivered for the BMX Supercross World Cup. It’s the first time the category has had a winner since 2012. Last year the judges decided that none of the entries were of a high enough standard to win a Big Chip.
The Big Chip Awards are by far the biggest digital awards outside London. In their 16th year, they are also the longest running digital communications awards in the UK. They are run by Manchester Digitalworking with Digital Union in the North East, Creative Sheffield, and user groups and networks in Leeds and Liverpool.
The Big Chip Awards are for all things digital – from mobile apps to social media, animation to websites and digital brand to cloud software. Judges include BBC journalist Bill Thompson, Daniel Nye Griffiths, who writes for Wired UK and Paul Fabretti of Telefonica.
“Whilst we’ve been at a few PR awards this is the first time we’ve been at an event run by and for the digital communications industry” said Rule 5 founding Director Julie Wilson. “When we arrived it felt like we were gatecrashing someone’s party so we were both stunned and thrilled to have our work recognised by the leading light of the digital world.”