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Prada Real Fantasies video still Luxury marketers used social videos to show consumers different aspects of brand personality while promoting craftsmanship, collaborations and new collections during the third quarter of 2013. The videos that educated...

According to Daddy Karl Lagerfeld, “life isn’t a beauty contest” but I beg to differ. How you present yourself is the foundation for how you are perceived. “A woman who doesn’t wear perfume has no future.”― Coco...

Blentley I’ll never forget the first time I was “perfumed” in Paris. After spritzing and sniffing numerous scents at a parfumerie in the Marais, I settled on L’Eau d’Issey by Issey Miyake, a citrusy floral just right for warmer weather. The chic saleswoman...

  illustration by Roman Muradov   I have always been amazed by the divide between what guys perceive as fashionable versus what is seen as appropriate for a gentleman. Fragrance is the most obvious example. It is still somehow seen as a...

Coco Chanel allegedly once said: “A woman who doesn’t wear perfume has no future.” Now, clearly Coco needed to seriously lighten up, but she does make a good point in that a fine fragrance is a wardrobe essential – for both men and women. Here, SHESAID...