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Communications firm 5W Public Relations has taken a 38,166-square-foot space at Minskoff Equities’ 1166 Avenue of the Americas, the company’s CEO, Ronn Torossian, told The Real Deal today. “Our employees and clients are already asking about a Thanksgiving...

5W Public Relations, one of the 25 largest independent public relations firms in the U.S. and American Business Awards’ 2013 PR Agency of the Year announced the addition of Amarte Cosmetics to its diverse roster of beauty clients. Amarte is the...

Maybe the time is right to get a Judaism public relations campaign to reach the numerous assimilated Jews around the planet. Expanding up, till the age of bar-mitzvah or so, I had little interest in Israel or in being Jewish. In spite of my mother stories...

Public relations, aside from everything else, is about connectivity. Yes, you want to get a message out, and yes, you want your product or service to get attention. But, when it comes down to it, the real goal needs to be about making real connections...

Leonard Cohen. Photo: Wikipedia. Many people know Leonard Cohen from the countless covers of his timeless hit, “Hallelujah.” But to his legion of fans, Cohen was more than the purveyor of just one hauntingly beautiful song about the confusing, double...