The various app stores surely provide you with the number of uninstallations, but what about their reasons? In case you are thinking of uninstall tracking as a lesser important factor, you might want to reconsider it. We will give you 5 reasons why you should be tracking your app uninstalls right now.
1. Identify the traffic source that brings you fraudulent and incentivized installs
You are paying a hefty amount to marketers to attain users for your app. But, have you ever wondered, this investment might get you more uninstalls rather than installs. There are people in the app marketing sector who make money by getting fraudulent installs or luring users to install your app by promising them a reward. There are installations but no activities are triggered on your app. You won’t be able to recognize such traffic sources unless you have a reliable uninstall tracking system.
2. Discover the keywords that drive your organic users to uninstall your app
Do you know if your organic installs are in fact getting you the kind of response they should be getting? What if the installs you’re attaining from keyword searches are transforming into uninstalls at an almost equal pace? It is important to note that the keywords MUST be relevant to your content. We need to find and remove your association with the keywords that hold no relevance to your app and start focusing on the ones that do.
3. Determine the locations specific users that are not finding your content relevant
A user from Bangalore is sure to uninstall your app, if he finds your content specific only to New Delhi. So, if you find out the location of your users that don’t relate well with your app, you can choose to do either of the two things: · Add more content that’s appropriate to these locations · Or, turn your focus to the locations whose people do find your content interesting
4. Find the devices that do not seem to support your app properly
You may be getting most uninstalls from a specific smart-phone model. The possibility is that the particular model doesn’t support your application; resulting in the users uninstalling it. We believe, it is important to identify these handsets and solve the issue to make the experience more user-friendly. A user doesn’t give an app a second chance. It is his first in-app experience that matters.
5. Track what your users did before uninstalling your application
What led your user to uninstall your app? What were they doing before they uninstalled? You need an answer to these questions, to solve the mystery of your app uninstalls. Once you know the exact cause, you simply have to fix it and your app gives one reason less to your users to uninstall.
We’d like to conclude with a belief that as an app owner, looking to attain a fine user base in the mobile app sector, you can’t afford to overlook uninstall tracking. Plan your acquisition strategy systematically, as you’ll be thanking yourself later on.