With ‘the problem of abundance’ in respective app stores, a strong app marketing strategy is a must to sell your services. The success of your app depends not only on how utilitarian it is, but also how you promote and advertise it.
It is essential to have a marketing plan that creates a buzz. Listed below are a handful of tools & trends that can get you to make the most of your app development efforts.
Market Research
Research is a crucial aspect of planning. And, when it comes to building a marketing strategy, knowing your means of traffic generation is a must. We suggest you to research about various media and traffic sources prior to marketing investments.
2. Analyzing the Analytics
How many people are using your app? Which OS needs more preference? Which part of your app is most loved and most hated by the users? What type of users should you be focusing on? Knowing these insights will not only help you know your user base, but also optimize your app further.
3. App Localization
No. One size doesn’t fit all. Being an app owner, if you decide to target a particular section of audience, you can actually offer them much relevant content. Localizing your services based on factors such as keyword, source, location, mobile device, OS, language and more, can help you offer specialized content to your user base.
4. User Engagement
Involvement, interaction, intimacy, influence are the 4 valuable keys to user retention. People remember enjoyable, useful, engaging experience and want to repeat it. And, if your app is able to create an emotional, cognitive and behavioral connection with your users, they are bound to come back.
5. App Monetization
It is hard to gain positive overall value with a large user base that is inactive or dead. Users who are not loyal or don’t engage with your app can’t be monetized either. We suggest you to have detailed insights of the revenue generated from the users through various campaigns and traffic sources. Shift your focus on acquiring high-quality active users that engage with your app & provide a user lifetime value.
Learning as you go along may cost you the most. Just remember a handful of these tools & trends, and avoid making any mistakes.
Track & measure everything.
Learn from the analytics.
Establish a relationship with your users.
Expect hard times.
And above all, keep going.