Last week CHIEF welcomed DC Marketing Tech Talks for a night of thought-provoking discussion and expert insights into the technologies that are shaping our industry and the larger digital space. At the event, four marketing gurus gave us the ins-and-outs on the tools essential to achieving business success, as well as tips for developing innovative marketing campaigns. Equipped with marketing experience spanning the security, IT and sports entertainment industries, the speakers shared key advice for companies looking to gain a competitive edge. Here’s what we consider re-tweetable:
More and more, data drives business. Numbers tell your story. Leveraging marketing data is key to communicating how content leads to return on investment.
Faced with all this data, how can you avoid information overload? Master the art of organization. Less is more—simplify your communication process by creating five marketing metric categories that span all operations. Below are the tools we discussed that can help you do just that:
Pardot
Marketo
Beckon
MPlans
Marketing is innovative and evolving—stay current by implementing a test-and-learn culture. Consistently evaluate which tools and platforms perform well, and eliminate those that don’t. Never shy away from trying new systems and ideas.
People don’t walk through the door (or click on your website) and become instant customers—95% of sales go through multiple touchpoints. Develop an attribution system to measure individual channel impact during the conversion process.
Last but not least, don’t be afraid to fail (or as we say at CHIEF, #BeBrave). Fail small and fast, but win big by developing a communication system that effectively shares achievements and setbacks.
Are you tech savvy? Share your favorite data management tool in the comments below. Attending DC Marketing Tech Talks is a great way to stay current, see what other exciting industry events CHIEF has in store!