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Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Are you using the right social media analytics tools to monitor, assess and improve your social media performance? In this...

Strategy. It sounds so mysterious—devious, even. Do other team members think we sit in a room all day scheming complicated marketing plans? While brainstorm sessions are important, the Strategy Team here at CHIEF mostly employs the use of digital tools...

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...

What’s The Benefit of Using Pinterest for Ecommerce? A USA Today article published in March of 2012 tells the story of Carl Christensen, a middle aged fine art photographer, and his experience with Pinterest. A self proclaimed social media novice...

  As a small business your website should, at the very least, consume 20% of your time and budget. Unlike larger scaled businesses, small businesses have a limited perspective on advertising, based on revenue and exclusivity – forcing tiny...