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There were a chock-full of unforgettable events that occurred in the digital marketing industry this year. If I were to put my finger on what I think are  some of the highlights, I’d say that the Penguin algorithm now running in real-time and Google...

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In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India brands see improved customer engagement; APAC show low CTR for branded content; Tencent tout one-stop ad service...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

Creating a new website and starting from scratch can be a beautiful experience. It’s like having a blank canvas in front of you where you can play with design and colors to create your website masterpiece. When the creative part of the process is finished...