2013-05-03
Allerums is a Swedish brand of cheeses from Skånemejerier, a former farm cooperative bought in 2012 by Lactalis, the largest dairy business in the world. Stockholm, Malmö and New York-based multidisciplinary design studio Amore, who have worked with Skånemejerier since 1994, developed a new packaging solution for the Allerum range that, taking its cues from handwritten deli signs, employed a contrasting, mixed typographical solution which aided in a 56% rise in sales.
Continue reading my review of Amore’s work for Allerums on The Dieline.
The post Review on The Dieline: Allerums appeared first on Logo, Brand and Packaging Designer Richard Baird.