My client, a manufacturer of market-leading brands of highly engineered building materials for residential and commercial markets is seeking a Contractor Business Manager to join their growing team. The Contractor Business Manager champions Building Products' Contractor strategy. The manager will have an opportunity to lead outreach to retain our current contractors, expand our business with contractors who do some business with us, and to convert contractors who primarily work with traditional materials or competitors composite materials. The Contractor Business Manager will manage our Pro Rewards Contractor Loyalty Program. The manager will be responsible for continued growth of the program as well as developing features and benefits that provide value to our contractor partners while keeping them highly engaged. The Contractor Business Manager will also develop the messaging and engagement strategy for all contractors, builders and architects so they are educated about our industry leading products and choose them for their projects. ESSENTIAL FUNCTIONS
* Understand Deck and Trim contractors and builders, and be their advocates within my clients Building Products. Connect with all of our functional areas to ensure that we are delivering the best service to this key segment of our business. Ensure they want to present our products to their clients.
* Manage Pro Rewards Contractor Loyalty Program
* Manage strategy and growth of program to deliver on key metrics
* Oversee program and continue to develop and provide value-added benefits and features to contractors
* Collaborate with sales members to develop regional and product-specific promotions
* Develop and execute communication plan to drive engagement amongst contractors
* Provide monthly reporting on key metrics
* Manage Communication and engagement strategy for contractor base
* Work external CRM partner to design messaging for contractor segments. Continue to build out our database for targeted communication.
* Develop strategy and build out customer journeys for multiple audiences ( contractor, architect, builder)
* Ensure we create and deploy optimal tools to educate contractors on how to sell premium products versus tradition wood products, and how to sell our industry leading products
* Lead efforts with our sales team to increase our contractor base in key geographies
* Partner with Sales Team to expand our business with exiting contractors and find sustainable ways to convert new contractors to brands Building Products
* Analyze efforts, report results and success metrics using Salesforce.com as our core platform.
* Manage Lead Generation Efforts
* Own and manage all lead generation efforts and initiatives to get homeowners connected with our most aligned contractors
* Work with our CRM manager to optimize lead assignment logic and effectiveness
* Manage relationship with our existing lead management vendor. Also be primary point of contact for campaigns that require fulfillment through vendor.
* Manage lead generation campaigns and relationships
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
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*Req ID:* 01300-0009022937
*Functional Role:* Account Supervisor/Director
*Country:* USA
*State:* IL
*City:* Skokie
*Postal Code:* 60077
*Compensation:* $100,000.00 to $125,000.00 per year
*Requirements:* SKILLS & ABILITIES Education: Bachelor's Degree, MBA a plus Experience: 5-8 years in a similar position Computer Skills: Experience, Salesforce Marketing Cloud, Salesforce.com, Word, Excel, Outlook, proficiency; Strong PowerPoint skills, Other Requirements:
* Understands customers' needs and strive to exceed their expectations
* Innovator with the drive and persistence to take companies brands to the next level
* Experience using Salesforce.com and maintaining a database
* Working knowledge of Marketing Automation Platforms, Salesforce Marketing Cloud (Exact Target) a plus
* Analytical thinker with ability to take abstract ideas and translate them into concise ideas
* Experience with two step distribution channel is a plus
* Detail oriented problem solver adept at finding better ways to develop and manage processes
* Dynamic and results-oriented, with positive attitude and leader mentality
* Proven ability to provide insights and action plans based on analytics
* Strong communication skills with ability to sell-in big ideas to executive team
* Takes ownership for driving results in respective area
* Consistently utilizes critical thinking skills
* Provides clear expectations and holds team members accountable for meeting goals
* Functions effectively and efficiently in a highly dynamic environment
* Thrives on the challenge associated with high growth/demanding environment
* Experience managing operating budgets