TCG is seeking an SEO Specialist! Job Description: Responsible for implementation and analysis of online paid advertising. Assist in overseeing all SEM program initiatives. Primary tasks include monitoring and reporting the effectiveness of search engine marketing (SEM) programs for operating companies. Through use of analytic data, works to achieve business objectives. Essential Duties and Responsibilities:
* Monitor, analyze, and report on website/ landing page analytics, SEM initiatives, and PPC campaigns
* Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in SEM/PPC campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword/ negative keyword discovery, expansion and optimization
* Research and analyze competitor SEM strategies and report findings
* Collaborate with business units and information technology stakeholders to implement campaign elements
* Analyze and review emerging technologies for potential integration into online marketing mix Qualifications: Education, License or Certification:
* Undergraduate degree in Marketing, Business, Statistics, Economics, Marketing Science. Other majors considered with relevant analytical work experience Experience:
* Two or more years SEM experience at an agency or client organization
* In-depth experience with performance marketing, lead generation and customer acquisition strategies
* In-depth experience with publisher platforms (e.g, Adwords, Bing Ads, , Facebook Ads)
* In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, Google Search Console, , Google Adwords/ Bing Ads Editor(s))
* Experience with bid management tools (e.g., Marin Software, Google DoubleClick, Adwords/Bing Ads advanced bidding tools)
* Experience with A/B and multivariate testing (e.g., Google Content Experiments)
* Working knowledge of HTML, CSS, and JavaScript development and constraints (a plus)
* Proficient in Microsoft office applications including Word, PowerPoint, Excel
* Advanced experience working Microsoft Access and Microsoft Excel Skills and Competencies:
* Functional Expertise: Applies analytical and creative thinking skills to solve complex/technical problems; draws upon experience to develop and recommend solutions.
* Interpersonal: Actively influences team collaboration by contributing ideas and work to the team effort
* Leadership/Change: Responsible for identifying and implementing quality and process improvements for continuous development to enhance performance.
* Business: Maintains working knowledge of business objectives to maximize contribution toward company results.
* Communications: Demonstrates strong verbal and written communication and listening skills; possesses the ability to effectively communicate to all levels of the organization.
* Language: Ability to read, write and speak English fluently.
* Technology: Proficient in using multiple software programs and web-based applications such as e-mail, Microsoft Office Suite products, internet browsers, etc. Qualified candidates please submit your resume and portfolio to Claire: Claire.dehoet@creativegroup.com
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
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Equal Opportunity Employer M/F/Disability/Vet
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*Req ID:* 02430-9500372550
*Functional Role:* Presentation Specialist
*Country:* USA
*State:* MO
*City:* FENTON
*Postal Code:* 63026
*Compensation:* $25.00 to $30.00 per hour
*Requirements:* ST. LOUIS APPLICANTS ONLY BACHELOR'S DEGREE REQUIRED Essential Duties and Responsibilities:
* Monitor, analyze, and report on website/ landing page analytics, SEM initiatives, and PPC campaigns
* Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in SEM/PPC campaigns