Marketing Director Duties and Responsibilities, including but not limited to: Marketing Planning
* Create annual marketing plan, supporting the company's overall growth and strategic objectives. Marketing plan includes: o Product category sales plan for the company and by distribution channel o New product sales plan o Arrowhead initiatives o Continually monitor following segments for new products: ? Competitors: visit and walk tradeshows, establish competitor "library" containing current catalogues and pricelists. ? Internal product management system: analyze monthly overall product category performance, propose products which can fill gaps in the current product offering. ? Strategic planning process: participate actively in the company's strategic process Product Management
* Analyze product sales and gross margin performance monthly. o Identify, propose and implement corrective actions if product performances are not at satisfactory levels.
* Streamline product lines annually, create line reviews and propose items to be dropped. Sales Support
* Visit customers on regular basis (min 3 days per month) to present new concepts and products as well as gather market and competitor information
* Coordinate and lead initiatives with Inside and Outside Sales Team to help achieve mutual targets.
* Develop and implement quarterly Arrowhead marketing initiatives in coordination with Sales and Customer Service Communication/Brand Management
* External communication: o Increase brand equity, sales campaigns and support sales of current and new products using the following communication tools: ? Public Relations: measure ROI of PR objectives and expenditures annually. ? Advertising: achieve savings of media buying activities as well as other advertising objectives. ? Internet: Management of communication and campaigns using the Internet including web sites, Web based portals, social networks and viral marketing ensuring measurability of results. ? Trade shows: plan and manage national trade shows; achieve annual growth of lead counts. ? Product Catalogues/Brochures/Sales sheets: manage the creation and production; achieve cost savings annually. The communication should be directed to varying market segments, including end-users and distributors. ? Education Programs: resource and support sponsored educational programs, i.e. end user seminar Market Research
* Conduct or direct quantitative and qualitative market research: new products, new segments and new markets both internally and with external agencies. Management of the Marketing department
* Annual personnel plan for the marketing department detailing activities and needs for staffing.
* Selecting, recruiting and managing marketing assistants/coordinators.
* Maintain and expand resources needed for marketing department: Ad/PR agencies, printers, designers, trade show agencies, market research agencies, etc. Other Responsibilities
* Visit vendors in coordination with other company functions for new product development.
* Monitor industry trends and competitor activities. Knowledge and Skill Required
* Bachelor's Degree (BA/BS) in Marketing or related area
* Five (5) plus years of strongly related experience in B to B marketing (preferably in the food service industry).
* Previous marketing management experience within the Jan/San or professional cleaning industry is a PLUS
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
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Equal Opportunity Employer M/F/Disability/Vet
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*Req ID:* 00720-0008943854
*Functional Role:* Mktg/Comm Manager
*Country:* USA
*State:* CT
*City:* BRIDGEPORT
*Postal Code:* 06610-2105
*Compensation:* DOE
*Requirements:* Project Management, Production Skills, 2D Illustration, Branding, Coordination