**The Creative Group** is very selectively searching for a highly motivated, performance-driven **Director, Digital Marketing and e-Commerce**to add as a key member of our client's team in Alpharetta. In this role, you will own and drive customer acquisition and engagement including SEM, SEO, display, mobile, remarketing, landing page optimization & conversion - all while delivering on KPI's. You will also be driving the build and implementation of a holistic website strategy across all web properties.
The **Director, Digital Marketing & e-Commerce** will work closely with the Vice President, Marketing to define strategic objectives, determine marketing opportunities, and participate in the discussion regarding web channel optimization, budget deployment, and resource allocation.
Candidates must demonstrate a strong bias for action and drive to resolution with prior experience managing high volume corporate acquisition strategies for B2B or high velocity B2C companies, with a strong track record of defining and delivering initiatives that drive marketing success. The successful candidate is passionate about online experiences, highly analytical, and has the ability to influence cross-functionally to deliver results.
**RESPONSIBILITIES / JOB DUTIES**
* Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion.
* Oversee and drive search content and site localization strategies with ongoing content updates to our websites, including copy, content/resources and SEO, and content translation projects to keep the experience fresh, engaging, and relevant. Assess content effectiveness, and drive alignment between marketing campaign narratives, search and the website user experience and KPIs.
* Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy for website testing.
* Guide programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.
* Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
* Manage and track media budgets and sales projections while optimizing ROI.
* Present and communicate results of key web initiatives, digital marketing campaigns, and online sales throughout the team and with the Leadership Team.
* Build and lead a performance-driven growth team spanning paid media, conversion flow optimization, social, SEO, etc.
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
Our parent company, Robert Half, once again was named to FORTUNE® magazine's list of "World's Most Admired Companies" and was the highest-ranked staffing firm. (March 1, 2016)
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Equal Opportunity Employer M/F/Disability/Vet
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*Req ID:* 00900-0009009404
*Functional Role:* Mktg/Comm Manager
*Country:* USA
*State:* GA
*City:* Alparetta
*Postal Code:* 30004
*Compensation:* $140,000.00 to $160,000.00 per year
*Requirements:*
**SKILLS / EXPERIENCE**
* 10+ years' digital marketing and online sales experience in a high transaction environment, preferably with a small business B2B background. Substantive experience working directly with software products.
* Bachelor's degree required, advanced degree preferred.
* Passionate about B2B lead gen, web optimization, web analytics, and online sales. Experience with web content strategy, localization, paid media, owned media, site merchandising, testing and analytics.
* Strong track record of managing web properties with experience defining website information architecture, layout, and navigation in support of user-centric design strategies.
* Experience and demonstrated capability to make data driven decisions to continually optimize and drive the customer funnel.
* Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team.
* Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.
* Experience building, mentoring and coaching a team.
* Excellent judgment and creative problem solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
This **Director, Digital Marketing & e-Commerce**position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.
Please email your resume to **Amanda Cooper** at **The Creative Group** at **amanda.cooper@creativegroup.com****.** NO CALLS.
Also, follow me on LinkedIn for posting of new job opportunities: **www.linkedin.com/in/creativegroupamanda**