Coffee may not be everyone’s cup, but a few intrepid venture investors are warming to the beverage. San Francisco Bay Area coffee chain Philz Coffee recently raised eight figures (reportedly between $15 million and $25 million) from growth equity firm Summit Partners . Blue Bottle Coffee , another hipster coffee joint, garnered $20 million in a round led by True Ventures with participation from Index Ventures and Google Ventures . In late January, Blue Bottle won another $25.75 million in a round led by Morgan Stanley Investment Management. And technology celebrity Jack Dorsey of Twitter and Square fame made an angel investment in up-and-coming Sightglass Coffee , another local Bay Area roaster. VCs are not abandoning their traditional tech roots to build some grand thesis around coffee. “Our investment in Philz Coffee wasn’t about the coffee industry per se,” said Greg Goldfarb , the managing director at Summit who led the round. “We didn’t see some tectonic shift in the market or have a brilliant crystal ball. This was about backing Phil and Jacob Jaber (the father and son team behind Philz), who are special entrepreneurs with great values, passion and an exceptional focus on delivering a great customer experience. Coffee is a sizable market, but our thesis and desire to invest were specific to Philz.” That theme was echoed by Tony Conrad , a founding member and venture partner of True Ventures