Innocent Drinks, Unilever, Miracle-Gro, Marks & Spencer, Kimberly Clark,and Bombay Sapphire will all be sharing the secrets of their success at Packaging Innovations London, on 1 & 2 October 2013, at the Business Design Centre London.
In addition to the cream of global brands, the packed two-day learnShops programme will see experts from Landa, Leo Luxe, Museum of Brands, WRAP, Defra and Pantone Live exploring the very latest thinking, technologies and trends in the global marketplace.
Print to Pack
Gerry Mulvaney, European Sales Manager at Landa Digital Printing, will address ‘Nanography: bringing brand new value to print’, exploring how Nanography has evolved, where it fits amongst current print technologies and its impact on the packaging world.
Jonathan Bunbury, International Category Manager at The Scotts Miracle-Gro Company, and Kate Bradford, Managing Director at Parker Williams Design, will answer ‘Why is graphic packaging so important to a brand and how experiential marketing can help launch innovation?’
Those wanting to inject the ‘Lynx effect’ into their brand should check-out the talk by Paul Pay, Assistant Packaging Project Manager – Deodorants R&D Global Design Centre at Unilever, and Peter Aldous, Creative Services Manager at Elmwood,as they outline ‘Lynx’s journey from design to print’.
The Role of Packaging
Clover Abbott, Packaging Technologist at Innocent Drinks, will explain how packaging has been instrumental in the business, from demonstrating it values, communicating with consumers and selling its products.
Packaging can be a real opportunity for smaller brands to make a big statement. Johnny Harris, Director at T-Tox, an exciting new ‘Loose Leaf Tea’ company, will consider how far packaging goes in defining your brand, and will draw on his own company’s experiences to illustrate the challenge of finding innovative packaging on a budget.
Brand and Design
Sarah Lyons, Global Marketing Executive at Bombay Sapphire and Oxley, and Dominic Burke, Creative Director at Webb deVlam, will be joining forces on ‘Bringing Bombay Sapphire to life through design’.
SunBites, the fastest growing brand from Walkers, has achieved a 500% sales uplift in less than three years. In his talk ‘Designing for better profits in the Better-For-You category’, Adrian Collins, Managing Director at ZigguratBrands,will look at how packaging has helped deliver this dramatic performance.
George Wainwright, Executive Creative Director,and Leigh Brownsword, Graphics Director at Pope Wainwright, will be using the case study of BlackBerry to show packaging’s role in building brand awareness.
Come and raise a glass with Alex Robson, Director of West End Drinks Ltd, and Tim Holmes, Associate Creative Director at 1HQ Brand Agency, who will recount the journey that created King of Soho an exciting new gin, infused with the anything goes atmosphere of the famous London district. They will divulge how the close collaboration between client and agency, and the integrated development of structural packaging and graphic design, brought this exciting new brand to life.
Luxury Packaging
Drawing upon consumer perspectives Alistair Vince, Chief Tinkerer at Watch Me Think, will present a consumer’s eye view of what luxury is, offering insights for anyone involved in packaging development for the luxury or FMCG markets.
Building on this theme will be the Steve Mcadam, Vice President of Creative Service at Leo Luxe, who will be exploring ‘what defines luxury packaging?’
Future of Packaging
Those asking ‘what next?’ will be able to peer into the future with Kevin Vyse, Packaging Troubleshooter at Marks & Spencer, as he looks at the next 30 years in his talk ‘Touchy about the future.’ Kevin will consider the huge challenges facing the food and drink industry in supplying even the most basic commodities.
Social media has the power to connect professionals and consumers like never before. David Howlett, Strategic Planning Director at MMR Research, will provide a personal perceptive on the ‘dos and don’ts’ of social media in his talk ‘Getting a buzz out of social media’.
To see the full learnShops line-up please visit www.easyFairs.com/PI-Londonand click on “Free learnShops seminars” within the menu bar. Visitors can also register to attend for free on the website.
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