2015-09-20

We all have heard the term, “out with the old and in with the new”. As retailers this adage applies to new inventory, floor plans, visual merchandising, store re-fits, signage, etc.

Typically these types of changes are met enthusiastically with hard work and dedication knowing that the end will justify the means. In reality, most of us don’t like change for the sake of change, however, sometimes we are forced to make adjustments due to unusual circumstances.

And so it is with a sad heart that I announce the departure of three important members of our team: Bonnie Schule, LOVEVA Buy Local Project Coordinator; Kelly Nahaj, Marketing & Events Coordinator; and Jessica Ausura, Peninsula Membership Development Director.

I can assure you we are not intentionally driving off staff! In fact, our average tenure is close to 12 years!

Great opportunities have presented themselves to each member of our team, resulting in their decision to make a change in their life.

Bonnie’s husband accepted a job in Northern Virginia.

Kelly and her daughter Brea have decided to move back home to Maryland to be closer to family.

Jessica has chosen to get back into corporate training with Priority Auto Group.

All three individuals have performed their responsibilities with exemplary professionalism while displaying a sincere passion for the mission of our organization. Without a doubt, becoming a trusted resource for our members is what drove them day in and day out.

As sad as it is to lose Bonnie, Kelly and Jessica and the impact they have had on Retail Alliance, we are also prepared to welcome three new additions to our team.



Joy Burton, Marketing & Events Coordinator

Joy Burton is a highly motivated and energetic professional with six years of distinguished performance in customer service, event planning and marketing. She will be working with Kelly to assure a smooth transition into our Marketing & Events Coordinator role.



Katherine Seibt, LOVEVA Program Coordinator

Katherine Seibt comes all the way from Alabama and the Red Cross to join our Buy Local and LOVEVA initiative. Katherine feels very strongly about buy local campaigns.

Supporting the community, creating jobs and building camaraderie will be her main focus as she works with Bonnie to assure all of our LOVEVA participants’ continued support with this vital member benefit.

Beth Cook will assume Jessica’s role on the Peninsula as our newest Membership Development Director. Beth is a Peninsula native, graduating from Christopher Newport University.



Beth Cook, Membership Development Director

Beth brings a variety of experience in customer service skills, interactions with a widely diverse group of people, relationship management, and training.

I believe you will find Beth to be an extremely hard worker with an eye for detail when it comes to customer service and follow-up.

Please join me in welcoming our newest members to the Retail Alliance family, we are excited to have them as part of our team.

Even though they have big shoes to fill, I am confident they are up to meeting the task.

Losing three key members of your team is not something anyone wants to experience.

I sincerely wish Bonnie, Kelly and Jessica the best and will always consider them to be part of our Retail Alliance family. Good luck ladies, you will be sorely missed!!!

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