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Sharda Bharadva
+91 - 9876543210
sharda.bharadva@gmail.com
SNAPSHOT
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Sales & marketing strategist leveraging entrepreneurial vision, branding and communications to deliver results for rapid growth. Persistent in building new trade-partnerships while strengthening existing relationships. Mentoring and coaching; combining business acumen with innate leadership ability for acquisition and superior utilization of resources
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Business Competencies
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Marketing strategy
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Channel management
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Product planning
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Trade and consumer promotions
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Team leadership and mentoring
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Logistics rationalization
PROFESSIONAL EXPERIENCE
Organization: Videocon Industries Ltd. (Apr’12 till date) Months: 14
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Regional Manager – East Region(Jan’13 onwards)
Promoted as Regional Manager – East to manage new initiatives in sales & marketing operations for consumer durables including TVs, Refrigerators, Washing-machines and ACs with annual turn-over Rs. 150 Crs.
Brands handled: Videocon (Jan-Mar‘13) and Sansui & Kelvinator (Apr’13 onwards)
Region handled: 5 branches across West Bengal + Odisha + North-East states
Reporting to: President and COO of East Region
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Product planning and material forecasting
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Making 3 months RSP (rolling sales plan) branch-wise and product-wise
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SKU rationalization and new models indenting for LCD/LED and REF as per market requirement
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Pricing and schemes
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Put in better branch-wise product-wise pricing control and managed schemes effectively
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Prepare pricing sheets for new models introduced in the East
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Channel expansion
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Network expansion for Videocon in Feb-Mar’13 by appointing 14 new direct retail outlets
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Revived 6 distributors; created 2 new distributors and 38 new direct dealers for Sansui-Kelvinator
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Marketing
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Developed the marketing plan and brand positioning initiatives in East
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Utilized print media effectively to create pull in the market for LCD and REF products
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Launched radio campaigns and properties to build strong brand recall for Sansui & Kelvinator
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Organized trade partner meets and events such as viewing Celebrity Cricket League and IPL 6 matches
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Sales achievements
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Increase in target achievement of Sansui & Kelvinator from 41% in March to 82% of in May
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Increase in sales of LCD/LED TVs by 500%, Refrigerators by 130% and CRT by 125% from March to May
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Increase in RTGS mode in collections from 32% in March to 49% in May improving business hygiene
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Dy. Regional Manager, Corporate Strategy Group (Apr’12 – Dec’12)
Member of President Office, implementing strategy – deputed at Kolkata for East Region development
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Standardized region and branch level MIS dashboards and reviews
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Prepared and presented sales analysis, market pricing analysis to top management
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Launched and managed Sales Schemes for the Durga Puja & Diwali festive season
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Planned and executed ATL and BTL marketing campaigns during festive season
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Launched radio campaigns with Radio Mirchi and Red FM – strengthened LCD/LED positioning
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Supported in preparing business plan for new financial year 2013 (Jan-Dec)
Organization: Mahindra Automotive Sector, Mumbai (Aug’06 – Feb’11) Months: 54
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Assistant Manager, OD & Change Management(Aug’08 – Feb’11)
Core team member of ‘Project Ingenious’, a strategic project for organizational transformation with focus on AutoPassion and Customer Sensitivity
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Launched first-of-its-kind intranet website "Ingenious" with AutoPassion as focus element
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Developed ‘AutoPassion as a Competency’ model for automotive business
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Designed & developed 2 physical car games engaging 350+ employees across all plant locations
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Trained 300+ R&D engineers on Customer Sensitivity through in-house developed workshops
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Worked with product development teams for ideation in new projects
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Quizmaster and core team member to launch “Mahindra Auto Quotient” (in association with NDTV India)
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Assistant Manager, Ingenious Drive & Business Excellence (Sep’07 – Jul’08)
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Trained in assessment for the CII-EXIM Bank Award for Business Excellence
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Submitted the application for Golden Peacock National Quality Award 2008
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Sector Coordinator for the annual MMEA (Mahindra Manufacturing Excellence Awards) 2008 and 2009
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Championed i4teams program covering over 11000 workmen & officers across 5 manufacturing plants
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Developed an Idea Management System for i4teams, incorporating reward points management
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Launched the visibility branding program and institutionalized annual competitions of ideas.
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Graduate Engineer Trainee, Mahindra Quality System (Aug’06 – Aug’07)
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Released the Version-1 of MQS Guideline for newly created Supplier Quality Assurance (SQA) function to standardize the practices across all the 5 manufacturing plants
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Monitored & published periodic sector level PPM (parts per million) defects reports of SQA function
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Designed the first Dealership Audit Checklist to audit Mahindra dealerships
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Other Assignments
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Deploying “Mahindra Rise” – the corporate brand identity program in the sector, 2010-11
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Project “Decision Making Speed & Authority” within the Product Development and Materials Management functions to prepare a ‘Chart of Authority’, 2009-10
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Internal branding and communications – handled annual communication events at plant locations.
EDUCATION
Apr’11 – Mar’12 Global Masters in Business Administration | Major: Marketing Management | CGPA: 3.3/4
SP Jain School of Global Management, Singapore – Dubai
Sep’02 – May’06 Bachelor of Engineering | Major: Mechanical Engineering | Grade: Distinction
SVIT, Vasad | Gujarat University, India
INTERNSHIP / PROJECTS
Marketing Strategy for Renault’s Light Commercial Vehicle portfolio in Dubai
Internship / Action Learning Project: Dec’11-Mar’12
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Consulting project with A W Rostamani – Renault. To form a strategy to create a strong positioning for Renault in the light commercial vehicle (LCV) market in Dubai.
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Outcome:Identified the target customer segment and proposed the brand positioning. AWR-Renault appreciated and accepted the proposal.
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Awarded A+ for the consulting assignment
Consumer Behaviour towards Luxury Automobile Segment in Singapore
Applied Research Project: Jul’11-Sep’11
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Objective: To find out the most and the least important parameters that luxury car customers consider while making the purchase decision
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Outcome:Luxury automobile consumer profiling, comparison of 3 luxury auto brands and recommendations on why should they differentiate themselves
AWARDS / ACCOLADES / ACTIVITIES
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Certifications: MarkStrat Simulation (Jan 2012) and Blue Ocean Strategy Simulation (Nov 2011) by STRATX
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Led the Cultural Committee and Public Relations Committee of the batch at SP Jain
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Acquired sound knowledge of MBTI and Belbin Team Roles instruments applications
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Create movies. Our short movie – “MBA: Mad aBout Ayesha” won top prize in an online movie hunt
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Like to play Snooker, Badminton and good at performing arts – Acting, Music, Dancing, Singing and Mimicry
PERSONAL INFO
Date of Birth : April 5, 1990
Home Address : A/17, Sanjay Nagar, GHCL Campus Ltd., Sutrapada, P.O. Box 963258, Gujarat | India
[Sharda Bharadva]
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