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SUNIL P. OJHA
E-Mail: sunilpojha_interio@rediffmail.com, sunilpojhainterio2012@gmail.com
Mobile: 097851 64861; 088549 88208; (Res): 093149 39573.
Seeking senior level assignments in Sales & Marketing with an organization of repute.
Snapshot
A result-oriented professional with over 24 years experience in:
Sales & Marketing Business Development Branch Administration/Accounts
Trade and OEM's Product/ Market Knowledge Relationship Management
Dealer Management Customer Service Product Promotion
Credit Control Strategy Planning Collection
Training Client Servicing Team Management
ð
Strong business acumen with the ability to execute a wide range of sales and marketing strategies to establish market presence and increase revenues and profitability.
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A proactive leader and planner with expertise in strategic planning, market plan execution account management, competitor and market analysis, staffing, management reorganization and targeted marketing.
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An Out-of-the-Box Thinker with a proven track record of increasing efficiency, streamlining workflow and creating a teamwork environment to enhance profitability innovatively for reputed business houses.
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A skilled communicator with proficiency in business development activities in global markets.
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Possess excellent team building, leadership, relationship management and analytical skills.
Core Competencies
A. Strategic Planning/ Profit Centre Operations
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Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.
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Conducting market research and identifying potential categories of target segments.
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Identifying and developing new streams for long term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
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Conducting competitor analysis by keeping abreast of operational trends followed by competitors.
B. Sales & Marketing
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Developing marketing strategies to build consumer preference and driving volumes.
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Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.
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Providing direction to execute promotions/launches in sync with regional characteristics.
C. Business Development
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Networking with prospective clients, generate business from the new and existing accounts and achieving profitability and increased sales growth.
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Evolving market segmentation & penetration strategies to achieve targets.
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Identifying key/ institutional accounts and strategically securing profitable business.
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Played a pivotal role in understanding the market segmentation and positioning the solutions after analyzing the market demand and the customer preferences.
D. Channel Management
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Developing policy and methodology to build up channel network in different geographies.
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Networking with financially reliable channel partners, resulting in deeper market penetration.
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Evaluating performance & monitoring distributor sales and marketing activities.
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Monitoring dealer sales & marketing activities; implementing effective strategies to maximize sales.
E. Client Relationship Management
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Assessing the customer feedback, evaluating areas of improvements for evolving newer growth patterns of the brand.
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Maintaining excellent professional relations with clients to generate avenues for additional business.
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Handling customer centric operations & ensuring customer satisfaction by regular analysis and up gradation of delivery & service quality norms.
F. Team Management
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Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations & meeting of individual & group targets.
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Managing complete recruitment life-cycle for sourcing the best talent from diverse sources after identification of manpower requirements.
Employment Profile :
Since April’ 2013 at Mayur Ply Industries Pvt. Ltd. as a Regional Head (Mktg. & Sales) for Rajasthan & Haryana
Job Accountabilities:
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Managing company’s business development activities for the company’s entire range of products i.e. PLYWOOD, BLOCK BOARDS, DECORATIVE NATURAL & RECON VENEERS, FLUSH DOORS & DESIGNER SKIN DOORS, SHUTTERING PLYWOOD etc.
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Preparing and setting-up entirely new team of aggressive people for Sales & Marketing.
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Handling sales of the company products in the entire state of Gujarat & Rajasthan and accountable for their sales and collection.
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Keeping close watch on credit control and monitoring /managing the dealer’s network.
Key Highlights:
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Created Brand awareness as well setting-up platform for proper placing of company’s product in the market of Gujarat & Rajasthan.
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Developed the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Gujarat & Rajasthan with its presence in almost every city and town of
Gujarat
& Rajasthan including all the major up-coming commercial as well Residential projects..
August’ 2009 to March’ 2013 at Balaji Action Buildwell ( A unit of Action Group), Jaipur as a Regional Head (Mktg. & Sales) for Gujarat & Rajasthan
Job Accountabilities:
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Managing company’s business development activities for the company’s entire range of products i.e. MDF and PARTICLE BOARDS, LAMINATED WOODEN FLOORING & DOOR SKIN etc.
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Preparing and setting-up entirely new team of aggressive people for Sales & Marketing.
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Handling sales of the company products in the entire state of Gujarat & Rajasthan and accountable for their sales and collection.
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Keeping close watch on credit control and monitoring /managing the dealer’s network.
Key Highlights:
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Started from the scratch as the Company was new to this field, Created Brand awareness as well setting-up platform for proper placing of company’s product in the market of Gujarat & Rajasthan.
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Developed the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Gujarat & Rajasthan with its presence in almost every city and town of
Gujarat
& Rajasthan including all the major up-coming commercial as well Residential projects..
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Enjoyed the total turnover of Re. 3.75 Crore average per month from both the state which was the second highest per month turnover in all India.
May’ 2005-July’ 2009 at Greenply Industries Ltd, Jaipur as a Regional Manager (Mktg. & Sales)
Job Accountabilities:
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Managing planning and business development activities for the company’s products,
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Preparing and setting targets and ensuring their achievements,
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Handling sales of the company products in the entire state of Rajasthan and accountable for their sales and collection.
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Exercising credit control and monitoring /managing the dealer’s network.
Key Highlights:
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Increased the sale turnover of Rajasthan Branch from Rs. 60 lakhs to Rs. 1 crore and subsequently from Rs. 1 Crore to Rs. 1.51 Crore per month; achieving a Growth over last year’s average per month sale at 51%.
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Expanded the market network by appointing dealers in unrepresentative areas, and consequently covered almost all Rajasthan with its presence in almost every city and town of
Rajasthan
.
Jul’ 1999-Apr’ 2005 at Nuchem Ltd. (MDF Division), Jaipur as Branch Manager
Key Highlights:
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Increased the sales in Rajasthan from its previous 55 MT to 112 MT and subsequently from 112 MT to 140 MT per month yearly in 2003-2004.
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Achieved an average growth of 183 MT per month, increased growth rate to 250 MT per month in 2004-2005-thus doubling the average sales within 1 and half year of joining service.
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Made total recovery of outstanding amounts and “C” forms and settled / updated the Branch Accounts.
Job Accountabilities:
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Handling the operations in the entire state of Rajasthan, and was responsible for sales and collection.
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Supervising planning and business development for company’s products,
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Preparing and setting the monthly, quarterly and yearly targets and ensured their achievements.
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Exercising credit control and monitored/ managed the dealer’s network.
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Supervising branch sales accounting and administration
Jul’ 1996-Jun’ 1999 at Tayal Software Consultancy Service, Udaipur as a Sales Executive
Aug’ 1993-May’ 1996 at Marketing Company, Chittorgarh as an Entrepreneur
Key Highlights:
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Operated as a dealer of HCL Ltd., UNICORP and L&T in computers & peripherals and of Modi Xerox in Photocopiers & Fax Machines,
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Functioned as distributors in
Southern Rajasthan
for M.K. Electric India Ltd, and dealt with their entire range of premium electrical accessories.
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Handled the liaison activities of Hydroflex Equipments Ltd.,
Goa
for their products-Hoses and Hose Pipe Assemblies
Sep’ 1989-Jun’ 1993 at Indian Institute of Computer Training, Udaipur as a Sales Executive, Instructor
Education
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B.Com. from
University
of
Ajmer
in 1988.
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Advanced Post Graduate Diploma in Computer Science and Applications from Indian Institute of Computer Training-Udaipur in 1989
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MBA IN MARKETING & INTERNATIONAL TRADE from National Institute of Management - Pune.
Personal Details
Date of Birth : 27th August, 1966
Address : House No. 192, Sector-3, Indira Gandhi Housing Board Colony, Jagatpura, Jaipur-302025, Rajasthan.
Current CTC : 14 Lacs per annum.
Expected CTC : Reasonable Maximum Possible Growth in Current CTC.
( SUNIL P. OJHA )
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