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American Society for Clinical Pathology/Chicago, IL Overview: The Social Media Community Manager at the American Society for Clinical Pathology develops and implements a comprehensive social media strategy that will strengthen the ASCP brand by building...

China is a huge market for foreign businesses in this day and age. Many are now operating successful campaigns and attracting many new Chinese consumers through their digital efforts. With a huge population of 1.3 billion combined with a growing middle...

Content marketing is hard. Shareaholic makes it easy. Content marketing involves the creation of valuable, relevant content with the goal of attracting a target audience and ultimately converting that interest into sales. The key words in this...

China’s largest shopping event 11/11, also known as Singles’ Day or 光棍节 (Guanggun Jie) is a day of celebration for people who are single. For the millions of singletons out there, the day is celebrated as the exact opposite of Valentine’s Day. Instead...

A lot of companies overseas try to get into the Chinese market which offers huge opportunities to be successful and attract new consumers. Nevertheless, this special market is not so easy to approach and brands need to be helped mainly in order to create...