Customers of The Australian Pub & BBQ on Sukhumvit Soi 11 in Bangkok can enjoy high-speed free WiFi, accessed via their social media accounts, thanks to Purple WiFi and Representasia.
Since December 2014, the Pub has used Purple WiFi’s cloud-based application from Representasia, which enables the venue to access a rich source of data about the visitors that opt in to use its free WiFi. Helpful insights about their age, gender, hometown and interests enable them to build accurate customer profiles. This makes it easier to create more effective, tailored marketing campaigns.
With instant WiFi access provided as guests log in via their social media accounts, the impact on customers’ social media engagement with the venue has been significant, with increasing engagement (likes, shares, comments, conversations).
Results since installation
Over 8,500 visitor email addresses collected for use in email marketing, 72% male, 28% female, 43% logging in via Social Media, and 57% via a short form. About one-third are repeat users A total of 36 email marketing campaigns promoting special events, sending customer birthday greetings and thanking regular customers for their patronage 33% increase in Facebook page likes
Over the same period, revenues have improved by 11.2%.
The Australian Pub’s Don O’Shaughnessy is convinced that the partnership with Representasia and Purple WiFi has been a great success. He says, “We are delighted to offer our customers free WiFi, and Purple WiFi’s installation has helped to bolster our marketing efforts, drive awareness of the venue and increase social media engagement. Customers are more than happy to give something back and post messages onto their timeline in return for their free WiFi. It has increased customer satisfaction, which has had a positive impact within our social media communities, encouraging return visits and increased sales.”
Why Purple WiFi from Representasia?
The Australian Pub chose Purple WiFi because it offers a bespoke, all-in-one WiFi package with an online portal that enables it to collect and analyse data about its customers and their behaviour. Purple WiFi’s dashboard enables the Pub’s management to access reports with deep insights into visitors. The Purple WiFi user interface is easy to manage and empowers both the business and the consumer to maximise value from the WiFi set-up. Its partnership with Purple WiFi is playing a valuable role in this process, providing the venue with greater awareness of its visitors and more opportunity to interact with them. Rich customer relationships will strengthen their marketing and sales approach in the months ahead.
About The Australian Pub
A sports pub and restaurant on Soi 11 which over the last few years has become one of the best entertainment areas on Sukhumvit Road.
It doesn’t matter where customers come from, they get a warm welcome, great service, great food, all the live sports with the best in live entertainment nightly, all washed down with an ice cold beer, a glass of wine or one of the in-house cocktails.
The great thing about The “Aussie” is that it appeals to a huge demographic so if it’s a date, a match, a night out with friends or a couple of beers before hitting the clubs it is the best place on 11. The Pub holds weekly events like the after work party on a Friday and the very popular Sunday Session which has live music, drink specials and a free sausage sizzle every Sunday afternoon.
About Purple WiFi and Representasia
Purple WiFi is scalable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP and Aruba.
The service is growing quickly, with 4 million users across 134 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.
Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.
Based in Bangkok, Representasia specialises in cutting edge technology and marketing solutions for entertainment and hospitality venues, hotels, resorts, tour operators, travel agents and sports/leisure clubs across Southeast Asia.
For more information, please contact Tim or Alan (English) or Pom (Thai) on telephone 02-711-1585, or email hello@representasia.com