MailChimp is one of the most popular email marketing platforms and we are often asked, what’s the difference between Remarkety and MailChimp. Although MailChimp and Remarkety are both email marketing services and each have a platform to design, send and track email, their capabilities are very different.
Remarkety is designed exclusively for eCommerce businesses wishing to send targeted, personalized and automated emails based on defined triggers. MailChimp is designed for any type of business wishing to send newsletters. Moreover, MailChimp is a bulk newsletter platform for sending scheduled newsletters to an entire mailing list. Both are important marketing techniques for small and medium businesses, but each serve different purposes.
Email newsletters are primarily used for content marketing, brand awareness and customer education. Effectiveness of newsletters are measured using open rates and click-through rates. Targeted emails delivered when a trigger or rule is met, like an abandoned for example, are designed to convert into sales. Therefore, effectiveness of a targeted email is measured using purchase rate and orders.
We looked at a number of product capabilities or features between Remarkety and Mailchimp. Each of the following capabilities were either completely implemented, partially integrated or not implemented. If you’re looking for a specific feature or capability, click one of the links below to jump there on the page.
Features and product capabilities:
- Bulk Newsletters
- Targeted Newsletters
- Automated and Trigger Emails
- Product Recommendations
- Mailing List Management
- A/B Testing
- Personal Support
- Purchase Rate Reporting
Bulk Newsletters
Remarkety:
Mailchimp:
Both MailChimp and Remarkety can provide bulk newsletter emails. This is MailChimp’s specialty, offering a variety of templates to choose from when designing newsletters.
Targeted Newsletter
Remarkety:
Mailchimp:
Both email marketing platforms can send out targeted newsletters. The differentiation is how these newsletters are segmented. Remarkety is integrated with an eCommerce store, allowing for emails to be segmented by customer purchase date.
MailChimp cannot segment by purchase data because it does not integrate with eCommerce stores. Conversely, MailChimp allows for the creation of multiple lists based on a customer’s acquisition channel. Remarkety does not track acquisition channels or support multiple email lists.
Automated and Trigger Emails
Remarkety:
MailChimp:
Remarkety specializes in automated trigger emails such as order follow ups, abandon cart notifications and customer win back campaigns. MailChimp has limited capability in this area which can only be achieved via additional plugins. For example, MailChimp cannot set up abandoned cart campaigns or track when a loyal customer has stopped placing orders.
Product Recommendations
Remarkety:
Mailchimp:
Remarkety is able to up sell and cross sell customers by suggesting products customers might like based on what other customers bought. This requires integration with the an eCommerce store. MailChimp does not have the capability to make product recommendations without additional plugins.
Mailing List Management
Remarkety:
MailChimp:
MailChimp allows users to manage various mailing list they upload onto the platform. Mailing list sign-up forms from various channels can also be integrated into lists. Remarkety manages one holistic contact list that’s divided up into ‘Customers’ and ‘Members.’ Customers have made one or more purchases, while members have never made a purchase. Remarkety, does however, enable real-time segmentation of this contact list for various email campaigns based on purchase history.
A/B Testing
Remarkety:
MailChimp:
Both MailChimp and Remarkety allow for A/B testing of email campaigns. Remarkety also offers a “testing mode,” giving users the ability to receive emails any time the rule is triggered by a customer.
Personal Support
Remarkety:
MailChimp:
Both MailChimp and Remarkety have extensive support information available online. In addition to forum support, Remarkety offers personalized support to all customers during office hours including live chat and Skype calls.
Purchase Rate Reporting
Remarkety:
MailChimp:
MailChimp provides stats such as number of opened emails and click-through rate. MailChimp is missing key ROI indicators, however, to measure success in dollars without additional plugins. Remarkety will calculate the exact value of each campaign in dollars to help you see performance metrics quickly and allocate your resources effectively. You can see both reporting dashboards below.
Remarkety Reporting and Metrics Dashboard
MailChimp Reporting and Metrics Dashboard
Although we only looked at MailChimp for this comparison, based on our research, the large majority of newsletter platforms have similar if not less capabilities than MailChimp. This would include companies such as Constant Contact, VerticalResponse, AWeber, Emma and GetResponse.
Five things you can do with Remarkety that you can’t do with MailChimp:
1. Recover abandoned carts: 67% of shoppers abandon their cart while shopping. Remarkety has a built in abandon cart email campaign which has a proven conversion rate of 10% to 15%. That’s big dollars!
2. Personalized incentives and/or reward programs: Remarkety has the ability to dynamically personalize emails based on customer data. For example, Remarkety can automatically send various coupons or incentives to customers based on what they have bought or where they live in the world. All of this can be done in the same email campaign.
3. Data driven cross selling: Remarkety includes personalized product recommendations capabilities to effectively cross sell to your customers.
4. Automatically find and engage with inactive customers: It is common knowledge that it is easier to win back a customer than gain a new one. Remarkety can target inactive customers and entice them back.
5. See how much you’re making: Remarkety measures the success of your email campaigns in dollars. It tracks and summarizes how many additional purchases were made as a result of a specific coupon or email sent to your customers.
Depending on your store’s needs, you may choose to use only Remarkety or both MailChimp and Remarkety. Although Remarkety does include newsletter capabilities similar to MailChimp, some of our customers use both because they have multiple email lists.
Newsletters as an email marketing strategy aren’t enough to grow sales by themselves, though. Growing sales with email must include a series of remarketing emails that keep customers engaged and continually push them to buy based on how they’ve purchased in the past. And that’s where we come in.
If you’re interested in trying Remarkety for your store, drop us a line. You can also try Remarkety free.
Read these other articles you might like:
– 3 tools used by every smart eCommerce business
– Marketing Automation Email Strategies
– Why most newsletters are really dumb
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