2014-01-23

The new, millennial-centric cable network Pivot (the people behind Joseph Gordon-Levitt’s post-modern variety show HITRECORD ON TV), have debuted their latest series—which is being produced in partnership with the grocery chain Whole Foods. Dark Rye started as an online magazine for the chain, which is known for their emphasis on organic foods and ethical business practices, and its new TV version looks pretty unique: part travel log, part food show, part artist profile series. Dark Rye kicked off this week, and will air on Wednesday nights at 9:30 for the rest of the season ...

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