The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week ending October 4, 2013:
1 » Great Content Is Not Enough » forrester.com
By now you’ve likely heard that the best way to increase traffic is to create quality content that your audience will love. But that statement is missing an important part of a successful content marketing strategy. Find out why producing great content is not enough.
2 » The Future of Search: 2013 Search Engine Ranking Factors Released » moz.com
It’s finally time for another Search Engine Ranking Factors from Moz. They release this report every two years after surveying over 100 industry professionals. After all the changes in the last two years, this is one report you do not want to miss.
3 » How To Create A Content Style Guide To Improve Your Blog’s Quality » bufferapp.com
Whether you are the only one who writes for your blog or you have a whole group of people contributing, consistency can go a long way when it comes to reader retention. A varying tone on your blog can confuse your audience and make you an unreliable source. A style guide can help you ensure the quality of your content stands out.
4 » 4 Things You Need To Know About Hummingbird And The Future of Google » relevance.com
Last week, Google announced a major algorithm update, Hummingbird. After all the changes during the month of September, many marketers are not sure what to do next. Here’s what you need to know about Hummingbird and how you should respond to this big change.
5 » 5 Alternative Sources to Cope With Google Analytics Keyword Not Provided » kissmetrics.com
The last couple of weeks, SEOs have been frantic about Google’s announcement that they would encrypt all of organic search. How can SEOs measure success now? Have no fear. Here are five alternative sources you can use to get keyword data.
6 » The Pros and Cons of Accepting Guest Posts on Your Blog » dailyblogtips.com
Guest blog posts have numerous benefits for both the guest author and blog owner. If you’re thinking of accepting guest posts though, you should be aware of a few red flags. Check out these pros and cons to make sure you’re only accepting the content that is best for your blog.
7 » SEO Basics Every PR Pro Should Know » relevance.com
There’s a lot of talk going around that Google is trying to kill the SEO and PR industries. There is much debate over which industry will prevail but those at the heart of the debate are missing the bigger picture. Find out the SEO basics every PR professional should know and why PR and SEO are coming together.
8 » Time To Ramp Up Your Pinterest SEO: Bing Now Includes Pins In Image Searches » hubspot.com
Google isn’t the only search engine we should pay attention and strategize for. Bing announced this week that Pinterest pins would start showing up in image searches. Find out how to make your pins more visible.
9 » Link Building Through Outreach And Content Refreshing » searchenginejournal.com
If writing great content is not enough, what proactive steps can you take to draw in quality traffic? Outreach is still as relevant in your search marketing efforts today as it was in the years past. You must actively search for places to promote your content. Here are a few tips to help you identify who to reach out to and how to do it best.
10 » 10 Ways To Make Your Content More Fun To Read » hubspot.com
It’s easy to find yourself in a content rut when it feels like you’ve run out of exciting things to say or you think your industry is too boring. Every writer has been there. The good news is there are some tricks you can try out to breathe new life in your content and engage more readers.
What other articles did you find interesting this week? Comment below to let us know!
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