A leading global provider of cloud services for video today launched support for the Hybrid Broadcast Broadband TV (HbbTV) standard, enabling broadcasters to combine over-the-air broadcast and IP delivery to publish personalized video and interactive TV experiences to users on connected TVs and set-top boxes. The HbbTV standard is the driving factor behind the increasing acceptance of Hybrid-TV models across Europe and other geographies. HbbTV is an initiative that aims to harmonize the delivery of broadcast and broadband entertainment services to consumers through connected TVs or set-top boxes. Initiated by free-to-air broadcasters and major TV manufacturers, HbbTV is based on existing standards and relies on proven web technologies that allow entertainment providers to easily port and develop services on HbbTV compliant devices.
Leveraging the power and richness of HTML and JavaScript technologies, HbbTV enables content service providers to easily develop state-of-the-art user interfaces. With early adoption in France and Germany, the HbbTV is rapidly becoming the de-facto standard. With announcement, Bright cove is rolling out support in its Video Cloud online video platform for common encryption (CENC) packaging, Microsoft Play Ready and Marlin digital rights management (DRM) license serving, and multi-bitrates MPEG-DASH encoding.
“HbbTV is an enabling progression for us, and for the industry of the Nine Network Australia. As a broadcaster, it allows us to ‘close the loop’ for the first time, providing the potential to truly personalize whilst also empowering the viewer with a very simple UX. This, coupled with Brightcove’s Video Cloud platform providing support for MPEG-DASH and CENC, will ensure we deliver the viewer the best possible viewing experience.
HbbTV is an industry standard, providing an open technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband, enabling access to Internet-only services for consumers using connected TVs and set-top boxes.
In the past, interactive television standards have had to rely on slow dial-up connections or expensive broadcast bandwidth to deliver applications and content. Standards like HbbTV take advantage of broad adoption of HD TVs and the wide-scale availability of broadband Internet connections to provide an outstanding user experience. Applications are broadcast with standard linear TV by broadcasters to Internet-connected televisions. Applications then access additional applications, data and non-linear video content from the Internet via the IP connection.
“HbbTV enables service providers to enhance the standard linear broadcast TV experience through personalization, enabling any broadcaster, including free-to-air providers, to deliver rich, interactive experiences to their customers,” said Anil Jain, SVP and GM, Media Group at Brightcove. “The Brightcove Video Cloud HbbTV solution enables the next generation of interactive TV by providing full support for the video workflow for HbbTV, making it easy for broadcasters to extend existing online video workflows to TVs and set-top boxes.”
In support of HbbTV in Video Cloud, Brightcove is now offering support for MPEG-DASH, an adaptive bitrates streaming technique that enables high quality streaming of media content over the Internet delivered from conventional HTTP Web servers. Brightcove is also offering DRM packaging through CENC and license serving for Microsoft Play Ready and Marlin.
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