Targeting through YouTube ads
Online advertising is effective because you can reach the target audience for your video so precisely. You can create a more personal ad by targeting via demographics such as age or gender, location or language. It is also possible to place your video next to content that your target audience would like based on demographics and interests.
Remarketing your YouTube ads
Remarketing is another way to improve the results of your YouTube ad campaign. By showing tailored ads to viewers based on their past interactions with your videos or YouTube channel, you can improve ROI. Generate remarketing lists based on a range of factors, including those who:
Interacted with or viewed your YouTube videos
Subscribed to, or unsubscribed from your channel
Viewed your TrueView in-stream ads
Visited your channel
You can also remarket based on when viewers like, dislike, comment on and share your video. With TrueView video ads and AdWords for video, you only pay when the user chooses to watch the ad (cost per view).
Test, track, improve
With YouTube insights you can track your campaigns, edit and improve. It’s useful because you can calculate your ROI as you go along based on performance metrics, for instance raise bids on specific topics or channels that have been working well for your brand.
Expanded Capabilities
For brands looking to bring a more engaging user experience to their advertisements, expandable banners can be an extremely effective form of rich media. At first glance, expandable banners often look just like static ads, but they have hidden, interactive features. When a user hovers over the ad, it expands to a larger size and more features are unlocked. You can include product feeds, surveys, even games within the ad to make it more informative, helpful, or just plain fun.
Nike uses expandable rich media banners to advertise their customizable ID line of sneakers. Ads feature a blank sneaker that users can customize directly within the ad unit. A quick hover over the banner causes it to expand to show a palette of colors that can be applied to the sneaker. ad effectiveness shows that expandable banners average a 0.19% CTR, versus the 0.10% average CTR that static ads saw over the same period.
Bring More, In Banner
Online video is a highly engaging rich media format and is one of the best ways to get more out of a traditional retargeting campaign. Video ads can be served within traditional banners allowing for seamless incorporation into a retargeting campaign. In-banner video can be displayed within any 300×250 ad unit, with no restrictions—anywhere you can serve a static 300X250 ad, you can also serve in-banner video. The amount of content static banners can deliver is limited by their size, and in-banner video allows for a significantly more comprehensive branding opportunity that cannot be matched by static or Flash banners Video offers the unique opportunity to deliver video evidence, customer testimonials, or other promotions directly within an ad unit.
Reach Further with Video
In addition to in-banner video, you can also serve standalone rich media ads before (pre-roll) and after (post-roll) videos on platforms like YouTube.
Pre-roll and post-roll video ads are a great way to engage with your audience. If you’re running a standard retargeting campaign, you can serve pre and post-roll ads to your retargeting pool. When someone leaves your site and heads to watch videos on YouTube, you can serve them an ad before their video content begins.
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