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The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2015. Consider digital marketing explained! Some may be surprised to learn that the term “digital marketing...

The traditional way of marketing brands, products and services make use of either indirect or direct methods of reaching out to targeted customers. These methods are clear-cut and very straightforward – you just need to invest money, perform a set of...

Engagement is the key to effective digital marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products, and become brand advocates is the real mission...

There are not many people who study SEO at University. Most people who I know and who work in SEO are those who “fell” into this line of work.  It is hardly surprising considering the internet is still relatively new and ten years ago...

'Step into my office', a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year.  We will be taking a sneak peek into the lives of agencies, how they work...