Session Type:
Breakout Session
Lauren Piper
Transform
Intermediate
Short Description:
In non-profit organizations and private companies, using technology to foster online communication and collaboration for their members and customers is becoming a strategic necessity. Organizations are responding to their constituencies’ demands for online, secure social business communities to enable knowledge sharing and collaboration. Yet organizations struggle to motivate their members and customers to engage in these communities. This session will explore how Gamification can be applied within online communities to increase participation. Attendees will learn about game theory and how it’s deployed to encourage, incent, track and reward member and customer behavior and loyalty to build strong online communities.
Additional Proposal Information:
In non-profit organizations, institutions of higher education, museums and private companies, using technology to foster online communication and collaboration for their members and customers is becoming a strategic necessity. Organizations are responding to their constituencies’ demands for online, secure social business communities to enable knowledge sharing, collaboration and to help people make connections with like-minded peers and colleagues.
Yet organizations often struggle to motivate their members and customers to engage and participate actively in these private, secure online communities. This session – which will be of interest to attendees who manage or administer member and customer care programs and who work in IT, marketing and program development – will explore how Gamification can be applied within online communities to increase member and customer participation and engagement.
Attendees will learn about game theory and how it’s deployed in practice as a means to encourage, incent, track and reward member and customer behavior and loyalty to build strong online communities. In addition, this session’s presenters will actively engage attendees in the discussion and ask them to share their stories and experiences in working to build strong membership and customer communities in their organizations.