The report aims to present an internship report on an online advertising network “Billy Mobile”. The
main purpose of the internship report is to bring out the key role of the intern as an account
manager in the advertising department at "Billy Mobile. As an account manager in the advertising
team, the main tasks involved were to provide feedback, technical support, planning and
optimisation for the account, as well as developing a relationship with the customer. Though, due to
the high amounts of accounts that are been managed be each account manager at the departments
was leading to a low performance of the account manager itself but also to a loss of a competitive
advantage on the market. The problem addressed in the internship report is what means or what
factors can account manager improve upon to enhance their performance to provide Billy Mobile a
The particular paper analyses the critical factors which are high related to a successful longMterm
relationship, through a questionnaire which has been answered from the accounts of the author. The
analysis reflects the current performance of the author as an account manager, by representing the
general account management manners. Trust, commitment, transparency, knowledge,
communication and an overall satisfaction are high related to the performance of a customer
relationship. As a solution to the particular issues the paper suggests the key account management
model which separates the key dealing accounts and giving them the appropriate time and attention.
The paper concludes the performance of the intern as a successful account manager and showing
signs or key areas of improvement. The research analysis also gave an inside view of how "Billy Mobile"
worked and operated as an advertising department separating the operations of direct advertisers
and networks. This was a key difference to analyse the role of account manager as both direct
advertisers and networks work in a different manner. The intern though his experience of working in
the position for 6 months is able to provide critical analysis for the position by recommending that
only key accounts be handled by account managers rather than all accounts which has proved to be a
time consuming and a waste of resources in certain aspects.