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How will your hashtags help during the holidays? Halloween has just passed, the holidays are just around the corner, and before you know it the New Year will be here. Social media platforms are more influential than ever during this time of the year...

Sweepstakes, giveaways and contests are a powerful way to boost your subscriber lists, engage with customers, and take your marketing campaigns to the next level. And that’s why this month’s roundup is all about apps that help you use social...

Tired of a travel experience that flies well below positive? Southwest Airlines Co. (NYSE: LUV) wants potential flyers to know it's yet again bucking a trend in the airline industry by bringing its Customers a world full of "Yes"! The carrier last night...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Have you been looking for a single resource for landing pages? A comprehensive how-to on optimizing your landing pages for conversion? Have you been searching the web for that one piece of landing page guidance that gives you everything, including:...