Demian Farnworth and Ash Roy uncover the key elements of web copywriting, the importance of understanding good web design, and why passion is so critical to great writing.
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In this 31-minute episode, Demian and Ash discuss:
The two challenges that all content faces online
The key elements to great web copy
The importance of subheadlines, transitions, and fluidity
The Pareto principle (aka, the 80/20 rule)
Actions a listener can take to find good copywriters
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The Show Notes
Demian and Ash’s original conversation on Productive Insights
Demian Farnworth on Twitter
Ash Roy on Twitter