From everyday studs to heirloom-quality rings.
Sure, getting a pair of diamond earrings from your boyfriend or a cheesy charm bracelet from your mother is nice and all. But the truth is, buying jewelry for yourself — with your own money, on your own time, and of your own taste (sorry, Mom) — is one of the more satisfying and empowering shopping experiences out there.
Since you already know what you like, knowing where to look is the hardest part of the hunt, whether you’re looking for a new everyday necklace, a fun statement piece, or you’re ready to drop a few G’s on something really special.
That’s why we’ve laid out a few of our favorite places to shop for jewelry online, broken down by category: statement jewelry, fine jewelry, delicate and everyday pieces, and the multi-brand sites with the best selections. You’ll find a range of prices within each list, so whether your budget is $30 or $3k, there’ll be something for you to check out.
Statement Jewelry
Bold, big pieces with lots of personality.
Cold Picnic: The design duo behind Cold Picnic had no previous formal training in jewelry making before starting the line, so much of the quirky, misshapen shapes can be credited to their early improvising. Today, the selection is largely crafted from clay and enamel, with each piece giving off a custom vibe thanks to the small details of melded stones and dented metal you’ll see here in the unfolded hoop earrings ($135) and this cast pendant necklace ($150).
Faris: Designer Faris Du Graf originally began her jewelry line as an experiment from her basement just four years ago, but thankfully decided to make the line of unique, geometric designs more widely available. The collection has an overall unifying feel, but each design still stands out in its own right — from these lash-like fringe metal earrings ($195) to the rest ring that fits like an hourglass sculpture on the wearers finger ($98).
Modern Weaving: The brand may be more widely known for its bags, but the graphic, sculptural jewelry here is not to be overlooked. With no price tag exceeding $135, the selection is a mix of high polished raw brass and Nara porcelain pieces (which are either hand formed or thrown on the potters-wheel), all giving new life to the chandelier earring with long, interlocking shapes.
Sophie Monet: It’s rare to feel that a jewelry brand is offering something totally new and different, but this Venice, California-based line is doing just that. Sophie Monet marries bold shapes with materials like exotic wood, precious stones, and metals (sustainable whenever possible). From cuffs and bracelets, to earrings and necklaces, nothing here will run you over $200.
Sorelle: Amongst (many) other things, this edgy Brooklyn-based line is known for its hoop earrings; on the site right now, you’ll find ten (!) different iterations — all playing with proportion, shape, and metal mixing. The selection also spans other classic pieces like statement earrings, interesting rings, and collab chains — all ranging between $100-$480.
Fine Jewelry
Splurge-worthy pieces meant to last, made from precious materials.
Anna Sheffield: This line offers a new, alternative take on traditional and ceremonial jewelry (including bridal) while still giving off a timeless feel. The collection is crafted with signature styles of mixed precious metals, inverted-set diamonds, and solid gold gemstones. Highlights span the gamete between uncomplicated, moonstone studs ($850), gorgeous, swooping pendants (like this rainbow moonstone, champagne and white diamond necklace, $1,750) — and some really one-of-a-kind engagement rings.
Barneys: While you’ll find a few lower-priced cocktail options from the likes of Pamela Love and Julie Wolfe, most of the selection at this trusted department store qualify as investment buys. Here, you’ll find the best of the best — think tourmaline necklaces, handset diamonds, and super precious metals and stones — from top designers like Judy Geib and Repossi.
Barrio Neal: This Philly-based jewelry brand only uses only reclaimed precious metals, fair-mined gold, ethically sourced stones to make their colorful pieces. Shapes here tend to be traditional through with a twist, whether it’s colored stones clustered in an interesting way or hoops with an interesting geometric shape, and run from everyday (albeit special) pieces to unique engagement rings.
Jennifer Fisher: Jennifer Fisher’s namesake line spans a pretty big selection of sleek and sculptural shapes, inspired by everything from skater culture to classic architecture. Pieces like this large root gold-plated cuff ($685) or these XL curved root earrings ($395) are prime examples of the line’s airy, close-to-body silhouette.
Monica Vinader: There are a lot of different styles to shop from this British brand, but it’s the selection of fine jewelry that’s really impressive. Because designer Monica Vinader often uses pavé instead of big, single diamonds, you're able to get just as much sparkle as you would from one stone, without the tremendous price tag. (For example, these Circle Stud Earrings, are $450, and this Diamond Hoop Ring is only $250.)
Monique Peán: Another sustainable fine jewelry brand, Monique Peán only uses fair-trade, sustainably sourced materials and partners with artisans around the globe to promote traditional craftsmanship. Her work is sculptural and often art-inspired, whether it’s ultra-simple and minimalist or completely decked out in diamonds.
Everyday, Delicate Pieces
The subtle jewelry you can easily integrate into your everyday wardrobe (or just never take off).
Bing Bang NYC : This is a great place to stock up on fun, delicate pieces — perfect for those who like to mix-and-match throughout the week. While the line’s Black Label can be priced up to $320 (for example, this gemstone set cuff), the Core Collection showcases tons of modern essentials — think cutesy studs, ear cuffs, and stacking sets — for largely under $100.
Common Muse: This Singapore-based line has made a lot of noise in the states over the last year or so, and it’s not hard to tell why: The brand offers truly classic, minimal pieces with just enough of a modern twist in the form of wider banding, slightly altered shapes, and plays on proportion. The highlight? The price point, as everything in stock right now hovers under $50, like this classic ring set ($39) and this pair of elongated hoop earrings ($42).
Laura Lombardi: If you’re a fan of gold and brass jewelry, you’ll probably find everything you’ve ever wanted from this handmade, Brooklyn-based line. Laura Lombardi has come into a bit of what you’d call Instagram fame over the last year or so, thanks to its clunky, photogenic Curve earrings ($98) and reworked Ruota hoops ($150). But the label also makes a lot of understated necklaces, cuffs, and earrings as well.
Still House: Still House brings together a mix of unexpected details and timeless design, with many sculptural, geometric-inspired finds. The price range is set pretty wide, with simple stud earrings starting around $30, but pieces can run up to over $1k (like this necklace set with an asymmetrical diamond, for $1,425).
WWAKE: On its website, this Brooklyn-based brand claims to offer a “new perspective on heirloom jewelry,” and WWAKE truly doesn’t disappoint. Opal statements and unique, sculptural design are the core of WWAKE’s offerings; the pieces are classic, yet unexpectedly arranged; dainty, but still pack a punch. Prices start $46 for basic, simple studs, and can soar up to nearly $10K for one-of-a-kind diamond cuts. Most of the selection falls comfortably in the middle.
Multi-Brand Retailers With Great Selections
The online shops that stock it all, from delicate bracelets to truly special pieces (including bridal jewelry).
Broken English: Broken English prides itself on providing a special kind of “laid-back luxury,” which can be confirmed with one look at the brand’s moody Instagram, filled with colored stones and modern pendants. Here, you can shop celebrated collections from the likes of Kathleen Whitiker and Melissa Joy Manning, and you’ll even find a pretty healthy selection of vintage pieces, too.
Catbird: Highlights here — and there are a lot — include a huge personalized section with options ranging from a sweet and simple initial heart necklace for $98, to this heirloom-like signature ring by Elisa Solomon for $1,260. The shop offers plenty of low-priced favorites as well, including this single ear stud by Jack + G for $44, or this rose gold beaded bracelet for $46.
Etsy: If you’re expecting arts-and-crafts style work from hobbyists, think again — Etsy offers so much more. We recently highlighted some of our favorite Etsy shops for jewelry, which range from cool, statement vintage pieces at Persephone Vintage to tiny, affordable rings and necklaces at By Lía.
Editorialist: From chunky Marni chokers to delicate Hirotaka earrings, this multi-brand site has curated a list of in-demand designers in a pretty wide range of prices; you can find pieces for around $200 as easily as you can find other priced around $12k.
Local Eclectic: This Chicago-based jewelry marketplace launched with two goals in mind — to find fresh, untapped talent, and to make unique, fine jewelry accessible — and in only four years, Local Eclectic has accomplished both. The brand highlights talented indie designers working with everything from diamonds and 14K gold to precious and semi-precious gemstones, so you’ll find really special pieces in a wide price range, like this Opal ring ($335) and this raw crystal and pyrite cuff by Dea Dia ($52).
No.3: If you’re searching for a variety of price points, this San Francisco-based company is another great option. The brand has you covered for all your inexpensive, indie favorites like Bing Bang NYC, mid-range stops like Lady Grey, and those higher-end investment pieces including this intense, black diamond pavé set ring from Bliss Lau ($2,400).