Lingerie shopping doesn't have to be a hellish experience with high school girls pushing push-up bras at the mall or lifer department store saleswomen with measuring tapes and dated taste. No, not when we have the internet, which is full of ways to find your perfect fit, both physically and stylistically.
Here we've rounded up 20 of the very best places to hunt down your next everyday bra or show-stopping investment piece, just in time for V-Day. A range of prices and styles are represented, as are fit needs (including extended sizes, half cups, maternity, and post-op).
To make browsing even easier, we've organized the list into four categories: Standout Pieces (for luxe lingerie, extra-pretty robes, bustiers, garter belts, and more), Best Basics (think versatile bras, undies, and comfy sleepwear), Selection (boutiques with a sizable assortment of brands, styles, and prices), and Layering (the kinds of pieces that are meant to peak out).
Standout Pieces
Anya Lust
ADORE ME
Fill out a quiz that addresses your lingerie style preferences and fit details, and you'll be guided into your own personal Adore Me "showroom." Your first bra and panty set is discounted to $25, and there is a large range of styles that are plenty sexy but also wouldn't be totally out of place in your weekday under-wardrobe. For special occasions, they have corsets, babydoll sets, and more priced at just $40. Extra points for offering sizes up to 42G.
AGENT PROVOCATEUR
Incredibly luxe — and equivalently spendy — fantasy gear at your disposal. Shop here for garter belts, corsets, and kimonos, as well as accessories like masks, satin gloves, and inexplicably handsome whips.
Anya Lust
Lust is right there in the name, and this is where to turn when you're ready to throw down on some really, really special pieces. The entire site is dedicated to luxe lingerie, covering everything from bras and bottoms to robes, garter belts, and teddies.
CURRICULUM VITAE
This newcomer caught our eye for two big reasons: First, they manage to make sexy look cool (not an easy feat for a category that's just one satin bow shy of cheesy). Second, they offer an ample Pleasure section, which is divided into Solo (fancy lady vibrators that can truly be described as beautiful) and Couple (which starts with the $45 Bare Essentials Kit).
KIKI DE MONTPARNASSE
Falling firmly in the luxury category, Kiki is the place to go for top-of-the-line investment lingerie, a super-sexy take on loungewear, or a hand-beaded, French lace eye mask.
L'AGENT
Like a present from the lingerie gods (goddesses?), Agent Provocateur launched this lower-priced line that's undoubtedly sexy, but a little more playful about it. Bows, florals, and sheer polka dots are the kinds of details you'll find here, but done in a way that's more "fuck yeah I love being a girl" than pandering gender norms.
LA PERLA
So beautiful and so many dollars: this is the breathtaking stuff that might turn you into "a lingerie girl." Here, find eyelash lace-topped bustiers and honeymoon-appropriate babydolls to celebrate your power couple status.
Everyday
Base Range
BARE NECESSITIES
As the name suggests, pretty much all first layers are covered here: underwear, activewear, swimwear, and shapewear. There are over 200 brands on the roster, offering everything from Wacoal minimizers to Bracli pearl thongs.c
BASE RANGE
Fashioned in bamboo jersey with retro-leaning silhouettes, this is lingerie that's sexy because it's about your body as is, not any sort of pushed-up, cinched-in version. Most of the simple styles come in versatile shades like navy and off-white, but don't overlook the bodysuit range for something a little different.
COSABELLA
People are fanatical about this Italian brand's lacy bralettes and thongs, which are quite slinky but also comfortable enough for daily wear. Find specialty shops for bridal,maternity, extended sizes, and even post-op styles.
EBERJEY
Erring on the romantic side (without hitting a cloying vibe) is Eberjey, which keeps lingerie interesting thanks to unexpected details like an elegant, lacy racerback. They also have a deep selection of pretty robes, sure to class up even the most low-key of homebody moments.
HANKY PANKY
Stretch lace in every iteration: bralettes, thongs, camisoles, chemises! The aforementioned thongs and bralettes have garnered a sizable fanbase for their unparalleled comfort and cuteness. Sizing goes up to 24 and includes designatedmaternity and petite ranges.
THIRDLOVE
Perfect fit is no joke here. In addition to offering half cup sizes (!!!), ThirdLove also has a super smart app that uses image recognition algorithms to assess size via two pictures you snap of yourself in a tank top. Ta da—perfect-fitting bras. Styles are super pretty, and, with mix-and-match tops and bottoms, convenient.
ONLY HEARTS
This made-in-New York brand has lots of pretty everyday and special occasional pieces priced under $100. Find fanciful bralettes, a diverse offering of sleepwear, and an entire selection of organic cotton styles.
Selection
True & Co.
JOURNELLE
A broad selection of designers, price points, and styles makes this NYC-based boutique a must-shop. To cut through the massive assortment, there are helpful edits like "best selling bras under $70" and "top 12 thongs." Your best bet for a Big Night is the accessories page, which includes garters, eye masks, and more than one nipple cover option.
Oui Hours
This entirely-lingerie site has a massive selection of intimates ranging from fancy bras to everyday shapewear. There's a large range of price points and styles covered, including a dedicated bridal section (with registry). A magazine component offers shoppable editorials, bedroom Spotify mixes, and more.
TRUE & CO.
A true fit obsessive, True & Co. starts you out with a quiz to find your size across a bevy of brands, Calvin Klein, Natori, and True & Co.'s own Uniform line among them. Pick three bras to try on at home, and an expert will recommend two more based on your size and style preferences. From there, you keep what you like and return what you don't—for free. It's a great way to try a ton of styles and labels without committing or spending time in an actual boutique.
Layering
Strita
Bona Drag
Bona Drag kills it in the "sexy, witchy" department (think Pamela Love and Mara Hoffman), which extends successfully to their small but mighty lingerie selection. Over-the-knee socks and spaghetti-strap bodysuits mingle with bralettes in unique laces and fancy underwear for select eyes only.
Daisy & Elizabeth
Some of the lingerie from this made-in-the-USA brand can be a bit thematic (the tag line is "for the modern cowgirl, FWIW), but there are some very pretty layering pieces in the mix. Find bodysuits, midline bras, camisoles, and other styles you wouldn't mind peaking out under (or standing in for) slinky tops.
Strita
This LA-based brand bills itself as "street lingerie," which it explains to mean functional, uplifting, and part of a total outfit. The brand partnered with Fool's Gold Records (yeah, the Brooklyn-based label co-founded by Mr. Kanye West) on a limited edition racerback bra and boyshort set that'll hit store.foolsgoldrecs.com February 2nd.