Miller Welders Partners with LOLMDS and is Now the Title Sponsor of Fast Time Award

WAYCROSS, GA (March 3, 2014) – The Lucas Oil Late Model Dirt Series is excited to announce that Miller Electric Mfg. Co. (Miller Welders) has agreed to partner with the series and become the title sponsor of the Fast Time Award for 2014. Miller Welders will offer a cash award at every LOLMDS points event to the driver that sets fast time during Miller Welders Time Trials. The driver that earns the most Miller Welders Fast Time Awards during the season will receive a cash award and a Miller Welder at this year’s awards banquet.

In addition to the special awards for racers that compete at a Lucas Oil Late Model Dirt Series sanctioned event, Miller Welders will also provide various prizes and promotional give-aways to fans that attend a series event in 2014. Fans will also have an opportunity to register all season long for a grand prize package from Miller Welders. The Miller Welders grand prize winner will be announced at the series’ final event – The Dirt Track World Championship. Complete contest information and prize package to be announced in the coming weeks.

“Miller is excited to support the Lucas Oil Late Model Dirt Series,” said Andy Weyenberg, Motorsports marketing manager at Miller. “We enjoy being involved with a series where the focus is on the people – the drivers, crew and owners. They’re proud of what they build, and Miller is proud to support them. If you’re racing, you’re welding, and Miller has a welder to fit your needs – on and off the tracks.”

The Miller Electric Mfg. Co., with headquarters in Appleton, Wisconsin began from a one-man operation and has grown to the world’s largest manufacturer of arc welding and cutting equipment. With 1,450 employees and a world wide distributor network, no other welding company matches Miller’s responsiveness when it comes to fast delivery, product quality or after-sale support. To learn more about the Miller Electric Mfg. Co. visit their website at www.Millerwelds.com.

Follow Miller Welders on Facebook and Twitter at www.facebook.com/MillerWelders and at www.twitter.com/millerwelders.

“We’re thrilled to have Miller Welders come on board with the series this year. Miller Welders is the leader in the welding industry and a perfect fit to partner with our racers, crews and the fans of the series. Miller is a great company to be associated with and we look forward to a great relationship with everyone at Miller”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

For the latest breaking news about the Lucas Oil Late Model Dirt Series including the 2014 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at www.facebook.com/lucasdirt and https://twitter.com/lucasdirt.

About Miller Electric Mfg. Co.

Miller Electric Mfg. Co., with headquarters in Appleton, Wisconsin, manufactures arc welding and cutting equipment designed for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications. Wholly owned by Illinois Tool Works (NYSE: ITW), the company maintains its global leadership by setting the industry standard for reliability, quality and responsiveness. Its famous tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.The company began with an innovation that responded to customer needs, growing from a one-man operation to the world’s largest manufacturer of arc welding and cutting equipment. Miller keeps the tradition alive by focusing on its top priority: people.

About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nations’ premier dirt late model sanctioning organization. In 2014 the LOLMDS will sanctions 47 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcasted on four TV Networks in 2014 including CBS, NBC Sports, CBS Sports Network and MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at www.Lucasdirt.com.

About MAVTV American Real Network

MAVTV was founded in 2002 by four former Showtime Networks executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to www.mavtv.com.

About Lucas Oil Products

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc. visit the company website at www.lucasoil.com.

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