SPARTANBURG, S.C. – official team release – Jared C. Tilton/Getty Images for NASCAR photo –
HScott Motorsports has reached an agreement with Old World Industries to sponsor Clint Bowyer’s Chevrolet during the 2016 NASCAR Sprint Cup season with brands PEAK Antifreeze & Motor Oil and BlueDEF .
The OWI brands will be featured as primary sponsor at Watkins Glen (N.Y.) Int’l and Chicagoland Speedway, and as an associate sponsor for all remaining races during 2016.
Bowyer and PEAK have been in partnership since 2012, a relationship which includes Clint Bowyer Racing’s dirt track racing teams.
“My bond with PEAK has continued to grow stronger over the years and I am so proud to continue my relationship with them,” said Bowyer, who announced Oct. 2 that he will race for HScott Motorsports in a technical alliance with Hendrick Motorsports and Stewart-Haas Racing in 2016.
“They have meant a lot to my Sprint Cup program, as well as my dirt teams, and they are like family to me. The best part of a sponsorship is what you do away from the track with customers and building business-to-business relationships and that’s why the PEAK program is so special.”
The PEAK Motor Oil and PEAK Antifreeze & Coolant brands that have adorned Bowyer’s cars since 2012 are products in the portfolio of Old World Industries LLC., a company specializing in Automobile and Heavy-Duty vehicle products manufacturing and marketing. BlueDEF is a complete brand of diesel exhaust fluid and equipment, which reduces diesel engine emissions and increases fuel mileage. BlueDEF is the No. 1 DEF brand in the United States.
“Our products are endemic to the racing industry,” said Bryan Emrich, Chief Marketing Officer of OWI. “The PEAK brand is one of the most recognized in the antifreeze marketplace and the growth of BlueDEF over the past five years has been phenomenal. We think we are aligned with the right personality in Clint Bowyer to speak to our do-it-yourself and Commercial & Industrial customer. We are very happy to continue to grow the brand equity we have built up with Clint over the years and look forward to working with HScott Motorsports in 2016.”
CREDIT: HScott Motorsports