November is the eleventh month of the year, and the last month of Spring. The racing carnival hits the epitome of their calendar with the Melbourne Cup on the first Tuesday of the month, where most Australians become equine experts and pick their winners. We’ve come up with some key dates and themes to help you create and plan great content, fill out your social media content calendar and save you time. These dates will help you think outside the box and create interesting and relevant content for your customers. Make sure you read the tips and considerations which will help shape both your content and your risk and response plans.
Random Facts about November:
November is actually derives from the Latin word novem meaning nine. There were only ten months in the old Roman calendar.
According to the Pagan beliefs, November is the time of the ‘Snow Moon’
The month begins on the same day of the week as February (excluding leap years) and March.
Key themes:
Movember is the biggest charity event to take part in November, and where men around Australia (and the World!) take up the challenge to grow a moustache to raise money for Men’s Health and Prostate cancer.
On the charity focus, November is also Epilepsy Awareness Month and Light the Night for Leukaemia Foundation.
Perinatal Depression and Anxiety (PNDA) Awareness Week occurs 13-19 November, which will be a key focus for our Mental Health organisations in Australia.
14- 20 November is Transgender Awareness Week, helping to raise the awareness of transgender and gender non-conformed individuals and address issues that they face such as anti-transgender violence.
The first Sunday of Advent occurs on 27 November this year. A Christian tradition, it involves special ceremonies involved in lighting of advent candles and the displaying of wreaths.
Year end exams are finishing right around the country, so if you’re customer base is the teen/young adult market then what better way to connect then congratulating them
Date
Event
Ideas & Content
Considerations & Issues
1 November
Melbourne Cup
It’s the race that stops the nation, unless you have to work that day!
Melbourne Cup day isn’t for everyone, those in the hospitality, fashion and hair industries can celebrate but mental health may also see an increase in activity.
11 November
National Walk to Work Day (Diabetes Australia)
A great day to promote walking as a healthy activity, and raise awareness for Diabetes Australia. An opportunity for businesses to create some CSR content tied in with focusing on employees.
Consider the risks to your brand especially if you’re in the sweeter side of FMCG
11 November
Remembrance Day
Remembrance Day signifies the Armistice which ended World War 1. We observe one minute’s silence at 11am in memory of the millions who died or suffered in all wars and armed conflicts.
This is a sensitive topic, and should be treated with a respectful approach.
14 November
World Diabetes Day
Raising awareness for Diabetes, it’s a good day for not-for-profit health organisations to start the conversation on healthy living.
This year’s theme is Eye on Diabetes, promoting the importance of pre-screening for Type-2 Diabetes.
16 November
International Day for Tolerance
A UN observed day to encourage tolerance, respect and cooperation among different cultures around the world.
A day to avoid unless you have cause to mention.
16 November
Fast Food Day
It’s a guilty pleasure, and incredibly easy. A good way to showcase your fast food in a #foodporn way.
While it’s a fun way to promote your product, consider any risk you may have from complaints.
17 November
World Philosophy Day
On this day we promote free, reasoned and informed thinking and is a great day for governments agencies, education and not-for-profits to get behind.
Encourage others to think outside the square but remember to encourage respectful dialogue.
20 November
Universal Children’s Day
Created to raise awareness for the Convention on the Rights of the Child convention, and helping to build a world that is friendly to all children.
Potential for children’s not-for-profits, and supporters in showing their efforts that has contributed to making children’s lives better both locally and globally.
21 November
World Television Day
This is surprisingly a UN observed day as well, recognising the role TV plays in presenting different issues that affect people.
Perfect day to highlight for any business that is involved in the audio visual industry, or is a content creator/ broadcaster.
21 November
World Hello Day
A day dedicated to demonstrating the importance of personal communication. Quiip gives a big hello to everyone on this day!
Get your employees out to say hello, especially your customer service teams. However, consider any risk you may have.
25 November
International Day for the Elimination of Violence against Women
A UN-led global day to raise awareness for violence and discrimination against women.
Another day to not go near unless you have cause to.
30 November
Computer Security Day
A great day to remind people to think about the computer security, changing passwords and making sure your personal information is secure. Is your data safe?
Be on alert for increased activity or outages which may lead to outrage with your customer base.
November dates in history
The European Union came into existence 1 November 1993.
King Tut’s tomb was discovered in Luxor, Egypt on 4 November, 1922.
Remember, remember the 5th of November. Celebrated as Guy Fawkes Day in the UK, it is the anniversary of the failed attempt to blow up the Houses of Parliament in 1605.
Abraham Lincoln was elected as 16th U.S President on 6 November, 1980.
11 November is a poignant moment in Australia’s history with three significant events; Remembrance Day signifies the Armistice which ended World War 1, the famous bushranger Ned Kelly was hanged at Melbourne Gaol in 1880, and Prime Minister Gough Whitlam made history as the first PM to be sacked by the Governor-General in 1975.
On 16 November 1920, Qantas was founded in Winton, Queensland as Queensland and Northern Territory Aerial Services Limited.
Queen Elizabeth I became Queen on 17 November, 1558 and reigned for 44 years.
The Victoria Street Cable Tram route began in Melbourne on 22 November, 1886.
These are just a few of many dates for November, if you wanted to you could cover off almost the entire month with event-based content. If you’re after other days to fill in gaps for your content calendar you can check out these sites:
Australian Government – Cultural and Religious Dates
Australian Government – Environmental Dates
Australian Government – Health related Dates
Australian Sporting Calendar
Our Community – Australian NFP Calendar
Time and Date: Fun, Wacky and Trivial Holidays
UN – International Days
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