Shenzhen BYD Daimler New Technology Co., Ltd. (BDNT) officially unveiled its DENZA electric vehicle at the 2014 Beijing Motor Show.
The world premiere of the serial production DENZA electric vehicle is the culmination of cooperative efforts at the 50:50 R&D technology joint venture established by Daimler and BYD back in 2010 – the first Sino-German joint venture dedicated to an all-electric vehicle in China.
Combining Daimler’s renowned tradition and engineering expertise as a worldwide leader in safety technology and quality excellence with BYD’s leading battery technology, DENZA is styled as an honest and modern urban vehicle concept that fits both private and fleet customers.
Safety – At the highest level, by an intelligent package concept
DENZA has been designed around its lithium iron phosphate battery which is framed by a lightweight aluminium case with extrusion profiles. Designed to absorb large amounts of energy, it is located at the safest place in the car - underneath the body. The layout also ensures that all powertrain components are separated from the passenger compartment. Additionally, DENZA’s intelligent Power Flow Management System constantly monitors the energy flow between the battery and powertrain to guarantee that, in the event of an accident, the battery is disconnected automatically and, if needed, quickly discharges to levels below critical values.
As a forerunner in electric vehicle safety, BDNT worked closely with China’s official safety certification body, CATARTC, to jointly develop an electric vehicle safety standard for China. By also considering real life accident data, DENZA has gone even further than these legal requirements to ensure that its customers enjoy the highest level of safety.
Reliability – By an intensive testing program and high production standards
The DENZA has been put through 18 months of intensive testing that saw various cars drive over 1.2 million kilometres across all of China under extreme and various weather and road conditions – be it hot, cold, dusty or icy. This testing program, which looked at overall quality and endurance, was complemented by additional component testing and crash test programs. In total, BDNT crashed more than 20 cars, including high-speed, low-speed and rollover-scenarios.
DENZA also became the first electric vehicle to be tested according to C-NCAP consumer ratings at C-NCAP facilities, obtaining the highest possible rating of 5 stars.
Convenience – By a benchmark driving range and more
With a driving range of up to 300 kilometres (186 miles), the DENZA offers the ease and convenience of emission free mobility for day-to-day use – in urban areas, and beyond. Charging the battery is highly flexible, as it can be done at any household power outlet, public charging facilities or special wall boxes. The latter of which can be installed at homes or in offices at the request of DENZA customers, guaranteeing fast charging, ranging from seven hours to less than an hour. With the DENZA app, available for both Android and iOS phones, wall box customers can even remotely check on their charging status and vehicle location using their smartphones and, if needed, get connected right away to a dealership or customer service centre.
Power – By a strong electric drive train and battery
DENZA’s package is convincing, and so is its heart, the electric powertrain and battery technology. The vehicle is powered by an 86 kW (peak) all-electric engine that provides a maximum speed of up to 150 km/h and impressive peak torque, at 290 Nm. Together with its big 47.5 kWh battery capacity, and a convenient suspension, customers can rest assured that they can enjoy both maximum driving fun and comfort with a range of up to 300 km. In light of the fact that the average daily driving distance in China is 50 to 80 kilometres (30-50 miles) a day, the typical customer will only have to recharge DENZA twice a week. This bi-weekly pit stop will be met with joy as driving 100 km (62 miles) with a DENZA cost less than 20 RMB (2,35 EUR). All this classifies the DENZA as the perfect vehicle for day-to-day use – in urban areas, and beyond.
Ready to Market – Starting September 2014
BDNT’s first DENZA car will hit the market in September 2014. Starting at RMB 369,000 (about EUR 43,400], DENZA offers its customers two more convincing arguments: exemption from standard license plate lottery in Beijing, or even free license plates in Shanghai and Shenzhen; and central and local subsidies totalling up to almost RMB 120,000 (about EUR 14,100) that can be deducted from the vehicle price right away.
The DENZA will be available in two distinctive, well equipped lines: the “Lifestyle” version comes amongst others with nicely designed 18” light alloy wheels, genuine leather seats and an 8” multimedia touchscreen. The “Executive” version features on top also a powerful Harman-Kardon-Soundsystem, innovative Xenon Lights with an adaptive front lighting system, and an easy-to-use onboard Navigation system. Additionally, various exterior and interior color and trim combinations that provide customers a high level of individualization and, together with the modern and welcoming interior design and high craftsmanship, a feeling like home.